Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Marketing Management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip, (1931-) | Keller, Kevin Lane, (1956-).

Edition: 12th ed.Material type: articlePrinted books Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .K68 2006 available
Depósito 1 (Alcobendas) HF5415.13 .K68 2006 reference

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Management estratégico del mercado / David A.Aaker

by Aaker, David A, (1938-).

Edition: 1a reimp.Material type: articlePrinted books Publisher: Barcelona : Hispano Europea, reimp. 1992Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .A25 1992 available

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Marketing green building services : strategies for success / Jerry Yudelson

by Yudelson, Jerry.

Material type: articlePrinted books Publisher: Amsterdam [etc.] : Elsevier, cop. 2008Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) NA2542.36 .Y83 2008 available

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El marketing se mueve : una nueva aproximación a los beneficios, el crecimiento y la renovación / Philip Kotler, Kipak C. Jain y Suvit Maesincee ; [traducción de Federico Villegas]

by Kotler, Philip, (1931-) | Jain, D.(Dipak) | Maesincee, Suvit.

Material type: articlePrinted books Publisher: Barcelona : Paidós, cop. 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .K68718 2002 available

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TQM for sales and marketing management / James W. Cortada

by Cortada, James W.

Material type: articlePrinted books Publisher: New York [etc.] : McGraw-Hill, cop. 1993Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5438.4 C68 1993 available

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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

by Bowersox, Donald J | Cooper, M. Bixby.

Material type: articlePrinted books Publisher: New York : McGraw-Hill, cop. 1992Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.129 .B67 1992 available

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Marketing management : analysis, planning, implementation and control / Philip Kotler

by Kotler, Philip, (1931-).

Edition: 8th ed.Material type: articlePrinted books Publisher: London : Prentice Hall International, cop. 1994Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.13 .K68 1994 available

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Marketing público : por un gobierno y una administración al servicio del público / Josep Chias

by Chias, Josep.

Material type: articlePrinted books Publisher: Madrid[etc] : Mac Graw-Hill, 1995Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.13 .C45 1995 available

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Cómo preparar un plan de marketing / David Parmerlee ; [traductor, Isabel Murillo]

by Parmerlee, David | Murillo, Isabel, (1968-), traductor.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, cop. 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .P3718 2004 available
Colección General (Campus Alcobendas) HF5415.13 .P3718 2004 available

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Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Material type: articlePrinted books Publisher: Hoboken, N.J. : John Wiley & Sons, cop. 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.15 .C46 2010 available

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Innovar o morir : cómo obtener resultados excepcionales con poca inversión : innovación, internacionalización, redes comerciales / Enrique Morales Nieto

by Morales Nieto, Enrique.

Material type: articlePrinted books Publisher: Madrid : Starbook, D.L. 2010Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.13 .M67 2010 available

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Marketing Management : a Strategic Decision-Making Approach / John W. Mullins, Orville C. Walker

by Mullins, John WJohn Walker | Walker, Orville C.

Edition: 7th ed.Material type: articlePrinted books Publisher: Boston [etc.] : McGraw-Hill, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .M85 2010 available

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Marketing personal : gestión de la carrera profesional / José Ma. Acosta Vera

by Acosta, José María.

Material type: articlePrinted books Publisher: Madrid : ESIC, 1999Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.13 .A26 1999 available

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Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban

by Grande Esteban, Ildefonso, (1954-).

Material type: articlePrinted books Publisher: Madrid(etc) : McGraw-Hill, D.L.1992Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.13 .G73 1992 available

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Marketing radical : desde Harvard hasta Harley-Davidson, lecciones de diez organizaciones que rompieron las reglas y triunfaron / Sam Hill y Glenn Rifkin

by Hill, Sam | Rifkin, Glenn.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .H5518 2000 available

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Dirección de marketing / Philip Kotler... [et al.] ; traducción, Yago Moreno, José Hamad, Cristina Belló

by Kotler, Philip, (1931-) | Moreno López, Yago, traductor | Hamad, José, traductor | Belló, Cristina, traductor.

Edition: Ed. del milenioMaterial type: articlePrinted books Publisher: Madrid : Prentice-Hall, cop. 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.13 .M3718 2000 reference
Colección General (Campus Alcobendas) HF5415.13 .M3718 2000 available

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Maximarketing / Stan Rapp y Thomas L. Collins

by Rapp, Stan | Collins, Thomas L.

Edition: ed revisadaMaterial type: articlePrinted books Publisher: Madrid : McGraw-Hill, D.L. 1993Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.13 .R37 1993 available

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Manual del product manager : guía completa para la gestión de productos / Linda Gorchels

by Gorchels, Linda.

Material type: articlePrinted books Publisher: Bilbao : Deusto, 1997Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.15 .G6718 1997 available

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Market-driven management : strategic and operational marketing / Jean-Jacques Lambin

by Lambin, Jean-Jacques.

Material type: articlePrinted books Publisher: Hampshire : Macmillan Press, 2000Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.13 .L364 2000 available

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Marketing management : text and cases / Douglas J. Darymple, Leonard J. Parsons

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 7th. ed.Material type: articlePrinted books Publisher: New York [etc.] : John Wiley & Sons, cop. 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .D37 2000 available

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Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson

by Nilson, Torsten H, (1949-).

Material type: articlePrinted books Publisher: Chichester [etc.] : John Wiley & Sons, repr. 1999Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.13 .N55 1999 available

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The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore

by Pine, B. Joseph | Gilmore, James H, (1959-).

Material type: articlePrinted books Publisher: Boston : Harvard Business School Press, cop. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.15 .P56 1999 available

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Marketing efectivo / Peter Hingston ; traducción Pedro López Cortezo

by Hingston, Peter | López Cortezo, Pedro, traductor.

Material type: articlePrinted books Publisher: México : Pearson, 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.15 .H5618 2002 available

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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt

by Schmitt, Bernd H.

Material type: articlePrinted books Publisher: New York : The Free Press, cop. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .S24 1999 available

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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan

by Morgan, Adam, (1969-).

Material type: articlePrinted books Publisher: New York : John Wiley & Sons, cop. 1999Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.15 .M67 1999 available

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