Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe
By: Chasser, Anne H.
Contributor(s): Wolfe, Jennifer C.
Material type: 
Printed booksPublisher: Hoboken, N.J. : John Wiley & Sons, cop. 2010Description: XVI, 224 páginas; 24 cm.ISBN: 9780470575420.Subject: Gestión de la producción -- Gestión | Gestión de marketingDDC classification: 658.8/27
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5415.15 .C46 2010 (Browse shelf(Opens below)) | .i10238529 | Available | 9301003292 |
Total holds: 0
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