Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan
By: Morgan, Adam,
Material type: 
Printed booksPublisher: New York : John Wiley & Sons, cop. 1999Description: 286 páginas : ilustraciones; 23 cm.ISBN: 0471242098.Subject: Gestión de la producción | Gestión de marketing
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
|
Madrid Villaviciosa Depósito C (Villaviciosa de Odón) | Ciencias Sociales | HF5415.15 .M67 1999 (Browse shelf(Opens below)) | .i1061638x | Available | 9300607482 |
Total holds: 0
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