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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt

By: Schmitt, Bernd H.
Material type: materialTypeLabelPrinted booksPublisher: New York : The Free Press, cop. 1999Description: 280 páginas : ilustraciones; 24 cm.ISBN: 0684854236.Subject: Gestión de marketing | Marcas comerciales | Imagen corporativaDDC classification: 658.8/27
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO7 LIBRO7 Madrid Villaviciosa Colección General (Campus Villaviciosa) Ciencias Sociales HF5415.13 .S24 1999 (Browse shelf(Opens below)) .i10604017 Available 9300459088
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Includes bibliographical references (p. 255-265) and index

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