Your search returned 59 results.

Consumer Behaviour in Sport and Events : Marketing Action / Daniel C. Funk

by Funk, Daniel C.(Daniel Carl), (1964-).

Material type: article

Printed books Publisher: Amsterdam [etc] : Elsevier/Butterworth-Heinemann, 2008Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	GV716 .F86 2008	available

Contemporary marketing, plus / Louis E. Boone, David L. Kurtz

by Boone, Louis E | Kurtz, David L.

Edition: 8th edMaterial type: article

Printed books Publisher: Fort Worth : The Dryden Press, cop. 1995Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HF5415 .B53 1995	available

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

by Bowersox, Donald J | Cooper, M. Bixby.

Material type: article

Printed books Publisher: New York : McGraw-Hill, cop. 1992Items

Location	Call no.	Status	Vol info	Loan type
Depósito 1 (Alcobendas)	HF5415.129 .B67 1992	available

No cover image available

Advertising communications & promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Edition: 2nd edMaterial type: article

Printed books Publisher: London (Massachusetts) [etc.] : McGraw-Hill, 1998Items

Location	Call no.	Status	Vol info	Loan type
Depósito 1 (Alcobendas)	HF5821 .R67 1998	available

No cover image available

Marketing ecológico / José V. Calomarde

by Calomarde, José V.

Material type: article

Printed books Publisher: Madrid : Pirámide ESIC, D.L. 2000Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5413 .C35 2000	available

Tribus : necesitamos que tú nos lideres / Seth Godin ; [traducción, Joan Salvador]

by Godin, Seth | Salvador, Joan, (1954-), traductor.

Material type: article

Printed books Publisher: Barcelona : Gestión 2000, 2009Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HD57.7 .G6418 2009	available
Colección General (Campus Villaviciosa)	HD57.7 .G6418 2009	available

La vaca púrpura : diferénciate para transformar tu negocio / Seth Godin

Material type: article

Printed books Publisher: Barcelona : Gestión 2000, D.L. 2008Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415 .G6318 2008	available
Colección General (Campus Alcobendas)	HF5415 .G6318 2008	available

Crossumer : clases para entender al consumidor español de nueva generación / Víctor Gil, Felipe Romero

by Gil, VíctorVíctor Alejandro | Romero, FelipeFelipe José.

Edition: 2a. ed.Material type: article

Printed books Publisher: Barcelona : Gestión 2000, D.L. 2009Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.32 .G55 2009	available
Colección General (Campus Alcobendas)	HF5415.32 .G55 2009	reference

Marketing management : analysis, planning, implementation and control / Philip Kotler

by Kotler, Philip, (1931-).

Edition: 8th ed.Material type: article

Printed books Publisher: London : Prentice Hall International, cop. 1994Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.13 .K68 1994	available

Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip, (1931-) | Armstrong, Gary.

Edition: 7th edMaterial type: article

Printed books Publisher: Englewood Cliffs : Prentice-Hall, cop. 1996Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415 .K682 1996	available

Estrategia digital : cómo usar las nuevas tecnologías mejor que la competencia / Pere Rosales

by Rosales, Pere.

Edition: 1a ed.Material type: article

Printed books Publisher: Barcelona : Deusto, 2010Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.1265 .R68 2010	available

Marketing político y electoral / Francisco Javier Barranco Saiz

by Barranco Saiz, Francisco Javier.

Material type: article

Printed books Publisher: Madrid Madrid : Pirámide ; ESIC, D.L. 2010Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	JF2112 .A4 B373 2010	available

Bye, bye, marketing : del poder del mercado al poder del consumidor / Agustín Medina

by Medina, AgustínMedina Fernández.

Material type: article

Printed books Publisher: Madrid : Ediciones Pirámide, 2010Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415 .M43 2010	available

A través de la tormenta : cómo crecer cuando los mercados no crecen / Ariel Andrés Almada

by Almada, Ariel Andrés, (1976-).

Material type: article

Printed books Publisher: Madrid : Pirámide, D.L. 2010Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HD49 .A46 2010	available

No cover image available

Habilidades de comunicación para directivos / Fernando de Manuel Dasí, Rafael Martínez-Villanova Martínez

by Manuel Dasí, Fernando de | Martínez-Vilanova Martínez, Rafael.

Material type: article

Printed books Publisher: Madrid : Esic, 1998Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5718 .M36 1998	available

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O, (1945-) | Ingram, Thomas N | LaForge, Raymond W.

Material type: article

Printed books Publisher: Chicago : Irwin, cop. 1995Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HF5415.1 .B43 1995	available

Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden

by Arens, William F.

Edition: 6th edMaterial type: article

Printed books Publisher: Chicago : Irwin, cop. 1996Items

Location	Call no.	Status	Vol info	Loan type
Depósito 1 (Alcobendas)	HF5821 .A74 1996	available

No cover image available

El merchandising : rentabilidad y gestión del punto de venta / J. E. Masson, A. Wellhoff

by Masson, Jean-Émile | Wellhoff, A.

Material type: article

Printed books Publisher: Madrid [etc.] : Deusto, 1997Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415 .M39 1997	available

Marketing.com y comercio electrónico en la sociedad de la información / Inma Rodríguez Ardura

by Rodríguez Ardura, Inmaculada.

Edition: 2a ed.Material type: article

Printed books Publisher: Madrid : Pirámide, 2002Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415 .R635 2002	available

Marketing turístico / Antoni Serra Cantallops

by Serra Cantallops, Antoni.

Material type: article

Printed books Publisher: Madrid : Pirámide, D.L. 2002Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	G156.5 .M3 S47 2002	available

Marketing bancario en la era de la información / José María Barrutia Legarreta

by Barrutia Legarreta, José María.

Material type: article

Printed books Publisher: Madrid : Pirámide, D.L. 2002Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415 .B39 2002	available

Marketing de ciudades / Victoria de Elizagarete

by Elizagarate, Victoria de.

Material type: article

Printed books Publisher: Madrid : Pirámide, D.L. 2003Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HT170 .E45 2003	available

Marketing político / Francisco Javier Barranco Saiz

by Barranco Saiz, Francisco Javier.

Material type: article

Printed books Publisher: Madrid : Pirámide, D.L. 2003Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	JF2112 .A4 B37 2003	available

Marketing del fútbol / Ángel Agudo San Emeterio, Francisco Toyos Rugarcía

by Agudo San Emeterio, Ángel | Toyos Rugarcía, Francisco.

Material type: article

Printed books Publisher: Madrid : Pirámide, 2003Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	GV943.3 .A38 2003	available
Colección General (Campus Villaviciosa)	GV943.3 .A38 2003	available

El strategic planner : publicidad eficaz de vanguardia : la planificación estratégica publicitaria en España / Ofelia Giquel Arribas

by Giquel Arribas, Ofelia.

Material type: article

Printed books Publisher: Madrid : CIE, 2003Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF6182 .S7 G57 2003	available
Colección General (Campus Alcobendas)	HF6182 .S7 G57 2003	available

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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