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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

By: Bearden, William O., (1945-)
Contributor(s): Ingram, Thomas N. | LaForge, Raymond W.
Material type: materialTypeLabelPrinted booksSeries: (The Irwin series in marketing).Publisher: Chicago : Irwin, cop. 1995Description: 631 páginas : ilustraciones en color; 29 cm.ISBN: 025611319X.Subject: Marketing -- Estados UnidosDDC classification: 658.8
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO15 LIBRO15 Madrid Villaviciosa Depósito C (Villaviciosa de Odón) Ciencias Sociales HF5415.1 .B43 1995 (Browse shelf(Opens below)) .i1044659x Available 930007551X
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Includes bibliographical references (p. [584]-601) and index

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