Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Marketing relacional : cómo obtener clientes leales y rentables / Josep Alet i Vilaginés

by Alet, Josep.

Edition: 2a ed.Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .A44 1996 available

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Marketing eficaz.com / Josep Alet

by Alet, Josep.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .A45 2001 available

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Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson

by Gummesson, Evert, (1936-).

Edition: 2nd. ed.Material type: articlePrinted books Publisher: Boston : Butterworth-Heinemann, 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.55 .G86 2002 available

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Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de José Joaquín González

by Reinares Lara, Pedro, (1966-) | Ponzoa Casado, José Manuel | Reinares Lara, Pedro J, prologuista.

Material type: articlePrinted books Publisher: Madrid [etc.] : Prentice Hall, D.L. 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .R45 2002 available
Colección General (Campus Alcobendas) HF5415 .R45 2002 reference
Colección General (Campus Villaviciosa) HF5415 .R45 2002 available

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Strategic relationship marketing / Søren Hougaard, Mogens Bjerre. / Søren Hougaard, Mogens Bjerre.

by Hougaard, Søren | Bjerre, Mogens, (1959-).

Material type: articlePrinted books Publisher: New York : Springer, 2002Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.55 .H68 2002 available

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Relationship marketing : strategy and implementation / / Helen Peck ... [et al.].

by Peck, Helen | Chartered Institute of Marketing | NetLibrary, Inc.

Material type: bookE-book Publisher: Oxford : Butterworth Heinemann, 1999
Online access: Acceso a este recurso digital (usuarios Universidad Europea)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.55 R448 1999eb EB reference

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Gestión aeroportuaria : factores de fidelización de las compañías aéreas basados en el caso de los aeropuertos del Norte de España / Álvaro de la Rica Aspiunza

by Rica Aspiunza, Álvaro de la.

Edition: 1ª ed.Material type: articlePrinted books Publisher: Vitoria-Gasteiz : Eusko Jaurlaritzaren Argitalpen Zarbitzu Nagusia = Servicio Central de Publicaciones del Gobierno Vasco, 2008Dissertation note: Recoge fundamentalmente el contenido de la tesis del mismo título presentada en la Universidad de Deusto, 2007 Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TL725.3 .M2 R53 2008 available

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Marketing de fidelización / Blanca García Gómez, Ana María Gutiérrez Arranz

by García Gomez, Blanca, autor | Gutiérrez Arranz, Ana, autor.

Material type: bookE-book Publisher: Madrid : Pirámide, 2013
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.55 .G37 2013 EB reference

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Estrategias de marketing y clientes

Material type: articlePrinted books Publisher: Madrid : Daemon Quest, 2005Items
Location Call no. Status Vol info Loan type
Centro de Estudios Garrigues (Campus Alcobendas) HF5415 .E88 2005 available
Centro de Estudios Garrigues (Campus Alcobendas) HF5415 .E88 2005 available

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Creando valor para el cliente : el nuevo concepto de marketing / J.L. Nueno, D. Scholz

by Nueno, J. L | Scholz, D, autor.

Material type: articlePrinted books Publisher: Barcelona : Folio, 1997Items
Location Call no. Status Vol info Loan type
Centro de Estudios Garrigues (Campus Alcobendas) HF5415.55 .N84 1997 available

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