Relationship marketing : strategy and implementation / / Helen Peck ... [et al.].
Contributor(s): Peck, Helen
| Chartered Institute of Marketing | NetLibrary, Inc
Series: (CIM professional).Publisher: Oxford : Butterworth Heinemann, 1999Description: 1 recurso en línea (509 p.) : il.; 24 cm.ISBN: 0585229317 (electronic bk.).Subject: Marketing relacionalDDC classification: Online resources: Acceso a este recurso digital (usuarios Universidad Europea)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
|
Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | HF5415.55 R448 1999eb EB (Browse shelf(Opens below)) | .i11491589 | Acceso electrónico | eBOOK .i11491589 |
"Published in association with the Chartered Institute of Marketing."
Series statement on jacket
Incluye referencias bibliográficas e índices
There are no comments on this title.