Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson
By: Gummesson, Evert,
Material type: 
Printed booksPublisher: Boston : Butterworth-Heinemann, 2002Edition: 2nd. ed.Description: 281 páginas : ilustraciones; 25 cm.ISBN: 0750654074; 0750654074.Subject: Marketing relacionalDDC classification: 658.8/12
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5415.55 .G86 2002 (Browse shelf(Opens below)) | .i1056620x | Available | 9300577649 |
Total holds: 0
Includes bibliographical references and index
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