Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Building strong brands / David A. Aaker

by Aaker, David A, (1938-).

Material type: articlePrinted books Publisher: New York : Free Press, cop. 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 A25 1996 available

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La protección de la marca renombrada / Montiano Monteagudo ; prólogo de José Massaguer

by Monteagudo, Montiano | Massaguer, José, prologuista.

Edition: 1a ed.Material type: articlePrinted books Publisher: Madrid : Civitas, 1995Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) K1500 .M66 1995 available

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Logos : made in Spain / Màrius Sala

by Sala, Marius, (1932-).

Edition: 1a ed.Material type: articlePrinted books Publisher: Barcelona : Index Book, cop. 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) NC1002 .L63 S25 2000 available
Colección General (Campus Villaviciosa) NC1002 .L63 S25 2000 reference

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No cover image available
Marcas y nombres : casi todas las técnicas y trucos para crear marcas de éxito con nombres inolvidables / Gabriel Olamendi

by Olamendi, Gabriel.

Edition: 2a ed. ampliadaMaterial type: articlePrinted books Publisher: Bilbao : Gabriel Olamendi, 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HD69 .B7 O43 2000 available

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Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson

by Nilson, Torsten H, (1949-).

Material type: articlePrinted books Publisher: Chichester [etc.] : John Wiley & Sons, repr. 1999Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.13 .N55 1999 available

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Marcas renombradas y nombres de dominio en Internet : en torno a la ciberpiratería / Etienne Sanz de Acedo Hecquet ; prólogo de Luis Fernández de la Gándara

by Sanz de Acedo Hecquet, Etienne.

Material type: articlePrinted books Publisher: Madrid : Cívitas, 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) K1555.4 .S26 2001 available

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Creando valor para las marcas / Grupo Euro RSCG Lorente

by Grupo Euro RSCG Lorente.

Material type: articlePrinted books Publisher: Madrid : El Grupo, [2001?]Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 G78 [2001?] available

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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt

by Schmitt, Bernd H.

Material type: articlePrinted books Publisher: New York : The Free Press, cop. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .S24 1999 available

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Marcas internacionales : cómo crearlas y gestionarlas / Julio Cerviño

by Cerviño Fernández, Julio.

Material type: articlePrinted books Publisher: Madrid : Pirámide, D.L. 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 C47 2002 available

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La medición del valor de marca en el ámbito de la gestión del marketing / Ángel Francisco Villajero Ramos

by Villarejo Ramos, Ángel.

Material type: articlePrinted books Publisher: Sevilla : CEADE, D.L. 2002Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF6161 .B4 V55 2002 available

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El poder de la marca / Frank Delano ; traducción, Denise Long Escalera

by Delano, Frank | Long Escalera, Denise, traductor.

Material type: articlePrinted books Publisher: México : Compañía Editorial Continental, 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF6161 .B4 D4518 2002 available

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Malicia para vender con marca : método paso a paso combinando la técnica del márketing con la astucia de los maestros de la estrategia militar / MarÇal Moliné

by Moliné, Marçal.

Material type: articlePrinted books Publisher: Barcelona : Deusto, D.L. 2003Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .M65 2003 available

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La era de las marcas depredadoras / R. Homs

by Homs, Ricardo.

Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill Interamericana, cop. 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 H66 2004 available

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La imagen de marca : un fenómeno social / Joan Costa

by Costa, Joan, (1926-).

Material type: articlePrinted books Publisher: Barcelona : Paidós, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 C67 2004 available

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Brand : las marcas según Wally Olins

by Olins, Wally.

Material type: articlePrinted books Publisher: Madrid : Turner, 2003Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HD69 .B7 O4518 2003 available

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Gestión de marcas / Harvard Business Review ; [traducción, Germán Orbegozo]

by Harvard Business Review | Orbegozo Iturriarte, Germán, traductor.

Material type: articlePrinted books Publisher: Barcelona : Deusto, cop. 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 H3718 2005 available

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Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García

by Martín García, Manuel, (1955-).

Material type: articlePrinted books Publisher: Madrid : ESIC, 2005Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.13 .M39 2005 available

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Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; versión española, Roberto M. Álvarez del Blanco, Valentí Camps Fons

by Aaker, David A, (1938-) | Joachimsthaler, Erich | Álvarez de Blanco, Roberto M, traductor | Camps Fons, Valentí, traductor.

Material type: articlePrinted books Publisher: Barcelona : Deusto, cop. 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 A25418 2005 available

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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, (1949-).

Material type: articlePrinted books Publisher: New York : PowerHouse Books, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 R63 2004 available

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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.

by Gobé, Marc.

Material type: articlePrinted books Publisher: New York : Allworth Press, cop. 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD69 .B7 G63 2001 available

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The culting of brands : when customers become true believers / Douglas Atkin

by Atkin, Douglas.

Material type: articlePrinted books Publisher: New York : Portfolio, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .A85 2004 available

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Nominología : cómo diseñar, seleccionar y proteger nombres de marca : dé un buen nombre a su negocio y échese a dormir / Enrique Martín

by Martín, EnriqueMartín Álvarez.

Material type: articlePrinted books Publisher: Madrid : Fundación Confemetal, D.L. 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 M37 2005 available

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No cover image available
Gestión de marcas / Harvard Business Review ; [traducción, Germán Orbegozo]

by Harvard Business Review | Orbegozo Iturriarte, Germán, traductor.

Material type: articlePrinted books Publisher: Bilbao : Deusto, 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HD69 .B7 H3718 2000 available

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Managing brands : A contemporary perspective / Sylvie Laforet

by Laforet, Sylvie.

Edition: reimp.Material type: articlePrinted books Publisher: Maidenhead, Berks. : McGraw-Hill Higher Education, reimp. 2011Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HD69 .B7 L34 2011 other

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Managing brands : A contemporary perspective / Sylvie Laforet

by Laforet, Sylvie.

Material type: articlePrinted books Publisher: Maidenhead, Berks. : McGraw-Hill Higher Education, cop. 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD69 .B7 L34 2010 available
Colección General (Campus Villaviciosa) HD69 .B7 L34 2010 available
Depósito C (Villaviciosa de Odón) HD69 .B7 L34 2010 available
Colección General (Campus Villaviciosa) HD69 .B7 L34 2010 reference
Colección General (Campus Alcobendas) HD69 .B7 L34 2010 available

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