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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.

By: Gobé, Marc
Material type: materialTypeLabelPrinted booksPublisher: New York : Allworth Press, cop. 2001Description: xxxii, 319 páginas : ilustraciones; 24 cm.ISBN: 1581150784.Subject: Marcas comerciales | Marcas comerciales | Consumidores -- PreferenciasDDC classification: 658.8/27
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO15 LIBRO15 Madrid Alcobendas Colección General (Campus Alcobendas) Ciencias Sociales HD69 .B7 G63 2001 (Browse shelf(Opens below)) .i10748271 Available 9300718247
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