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The culting of brands : when customers become true believers / Douglas Atkin

By: Atkin, Douglas
Material type: materialTypeLabelPrinted booksPublisher: New York : Portfolio, 2004Description: XIX, 230 páginas; 24 cm.ISBN: 1591840279.Subject: Gestión de marketing | Marcas comerciales
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO15 LIBRO15 Madrid Villaviciosa Colección General (Campus Villaviciosa) Ciencias Sociales HF5415.13 .A85 2004 (Browse shelf(Opens below)) .i10748775 Available 9300730480
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Includes bibliographical references (p. 211-219) and index.

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