Your search returned 57 results.

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne

by Kim, W. Chan, (1952-) | Mauborgne, Renée.

Material type: article

Printed books Publisher: Boston, Mass. : Harvard Business School Press, cop. 2005Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HF5415.153 .K56 2005	available

Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: [5th ed.]Material type: article

Printed books Publisher: Upper Saddle River, New Jersey : Pearson Education, cop. 2007Items

Location	Call no.	Status
Área Técnica (Campus Villaviciosa)	HF5415.2 .M35 2007	available
Área Técnica (Campus Villaviciosa)	HF5415.2 .M35 2007	reference
Colección General (Campus Villaviciosa)	HF5415.2 .M35 2007	available
Colección General (Campus Alcobendas)	HF5415.2 .M35 2007	reference

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 3rd. ed., revised international ed.Material type: article

Printed books Publisher: Boston [etc.] : McGrawHill, cop. 2006Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.2 .H35 2006	available

Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez, Enrique Palos Báez ; revisión técnica Bertha Isabel Burguete Leal

Edition: 2a edMaterial type: article

Printed books Publisher: México [etc.] : McGraw-Hill, cop. 2004Items

Location	Call no.	Status	Vol info	Loan type
Área Técnica (Campus Villaviciosa)	HF5415.2 .H3518 2004	available
Colección General (Campus Alcobendas)	HF5415.2 .H3518 2004	available

Investigación de mercados / Naresh K. Malhotra ; traducción, María Elena Ortiz Salinas ; revisión técnica, Marcela Benassini ... [et al.]

by Malhotra, Naresh K | Malhotra, Naresh K | Ortiz Salinas, María Elena, traductor | Benassini Félix, Marcela.

Edition: 5a. edMaterial type: article

Printed books Publisher: México [etc.] : Pearson Educación, cop. 2008Items

Location	Call no.	Status
Colección General (Campus Alcobendas)	HF5415.2 .M3518 2008	reference
Colección General (Campus Villaviciosa)	HF5415.2 .M3518 2008	available
Colección General (Campus Villaviciosa)	HF5415.2 .M3518 2008	available

Fundamentos y técnicas de investigación comercial / Ildefonso Grande Esteban, Elena Abascal Fernández

by Grande Esteban, Ildefonso, (1954-) | Abascal, Elena.

Edition: 9a ed.Material type: article

Printed books Publisher: Madrid : ESIC, D.L. 2007Items

Location	Call no.	Status
Área Técnica (Campus Villaviciosa)	HF5415.2 .G73 2007	available
Área Técnica (Campus Villaviciosa)	HF5415.2 .G73 2007	reference
Colección General (Campus Villaviciosa)	HF5415.2 .G73 2007	available
Colección General (Campus Alcobendas)	HF5415.2 .G73 2007	available

No cover image available

Cómo derrotar a la competencia con la previsión de ventas / Gordon Bolt

by Bolt, Gordon.

Material type: article

Printed books Publisher: [Madrid] : Paraninfo, 1994Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HF5438.5 .B65 1994	available

No cover image available

DYANE : versión 2 : diseño y análisis de encuestas en investigación social y de mercados / Miguel Santesmases Mestre

by Santesmases Mestre, Miguel.

Material type: article

Printed books Publisher: Madrid : Pirámide, 2001Items

Location	Call no.	Status	Vol info	Loan type
Área Técnica (Campus Villaviciosa)	HA32 .S264 2001	available
Colección General (Campus Villaviciosa)	HA32 .S264 2001	available

No cover image available

Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd edMaterial type: article

Printed books Publisher: Upper Saddle River (New Jersey) : Prentice Hall, cop. 2000Items

Location	Call no.	Status	Vol info	Loan type
Área Técnica (Campus Villaviciosa)	HF5415.2 .B87 2000	available
Colección General (Campus Villaviciosa)	HF5415.2 .B87 2000	available

No cover image available

Investigación de mercados y estrategia de marketing / Laurentino Bello Acebrón, Rodolfo Vázquez Casielles, Juan Antonio Trespalacios Gutiérrez

by Bello Acebrón, Laurentino | Vázquez Casielles, Rodolfo | Trespalacios Gutierrez, Juan Antonio.

Material type: article

Printed books Publisher: Madrid : Civitas, 1993Items

Location	Call no.	Status
Colección General (Campus Alcobendas)	HF5415.2 .B35 1993	reference
Colección General (Campus Alcobendas)	HF5415.2 .B35 1993	available
Colección General (Campus Villaviciosa)	HF5415.2 .B35 1993	available

No cover image available

Investigación en marketing / Enrique Díez de Castro, Javier Landa Bercebal

by Díez de Castro, Enrique Carlos | Landa Bercebal, Javier.

Material type: article

Printed books Publisher: Madrid : Cívitas, 1994Items

Location	Call no.	Status	Vol info	Loan type
Depósito 1 (Alcobendas)	HF5415.2 .D54 1994	available

Consumer behaviour : advances and applications in marketing / Robert East

by East, Robert, (1940-).

Material type: article

Printed books Publisher: London [etc.] : Prentice Hall, cop. 1997Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.32 .E27 1997	available

Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Material type: article

Printed books Publisher: Englewood Cliffs, N.J : Prentice Hall, c1993Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.2 .M35 1993	reference
Colección General (Campus Alcobendas)	HF5415.2 .M35 1993	available

Essentials of Marketing Research / Joseph F. Hair... [et al.]

by Fair, Joseph F.

Edition: 2nd ed.Material type: article

Printed books Publisher: New York : McGraw-Hill/Irwin, cop. 2010Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.2 .E87 2010	available
Colección General (Campus Alcobendas)	HF5415.2 .E87 2010	reference

Investigación comercial : métodos y aplicaciones / Pablo Valderrey Sanz

by Valderrey Sanz, Pablo.

Material type: article

Printed books Publisher: Madrid : Starbook, D.L. 2010Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HF5415.2 .V353 2010	available

Investigación de mercados / Pablo Valderrey Sanz

by Valderrey Sanz, Pablo.

Material type: article

Printed books Publisher: Madrid : StarBook, 2010Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.2 .V35 2010	available

No cover image available

Mercado, ética y economía / Félix Ovejero Lucas

by Ovejero Lucas, Félix, (1957-).

Material type: article

Printed books Publisher: Barcelona : ICARIA FUHEM, 1994Items

Location	Call no.	Status	Vol info	Loan type
Depósito 1 (Alcobendas)	HF5415.3 .O94 1994	available

No cover image available

La investigación en publicidad : metodologías y crítica / José Luis Sáez de Ybarra

by León, José Luis, (1956-).

Material type: article

Printed books Publisher: Lejona, Vizcaya : Servicio Editorial, Universidad del País Vasco = Argitarapen Zerbitzua Euskal Herriko Unibertsitatea, D.L. 1988Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.2 .L46 1988	available

No cover image available

Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno

by Underhill, Paco | Nueno, J. L, prologuista.

Material type: article

Printed books Publisher: Barcelona : Gestión 2000, 2000Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.2 .U5318 2000	available

No cover image available

Organización y comercialización de un estudio de arquitectura / Jaime Rubio Lambart

by Rubio Landart, Jaime, (1946-).

Material type: article

Printed books Publisher: Madrid : Fundación Diego de Sagredo, D.L. 1999Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HF5415.3 .R83 1999	available

No cover image available

Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión técnica Juan Gonzalo Londoño

by Kinnear, Thomas C, (1943-) | Taylor, James R. (James Ronald), (1938-).

Edition: 4a. ed.Material type: article

Printed books Publisher: Santafé de Bogotá[etc.] : McGraw-Hill, 1993Items

Location	Call no.	Status
Colección General (Campus Alcobendas)	HF5415.2 .K56 1993	reference
Colección General (Campus Alcobendas)	HF5415.2 .K56 1993	other
Colección General (Campus Villaviciosa)	HF5415.2 .K56 1993	other