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Investigación de mercados / David A. Aaker, George S. Day

By: Aaker, David A., (1938-)
Contributor(s): Day, George S.
Material type: materialTypeLabelPrinted booksPublisher: México (etc.) : McGraw-Hill, cop. 1989Edition: 3a.ed., 2a. ed. en español.Description: XVI, 715 páginas; 24 cm.Subject: Análisis de mercado | Empresas | Consumidores -- Conducta
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO7 LIBRO7 Madrid Villaviciosa Colección General (Campus Villaviciosa) Ciencias Sociales HF5415.2 .A25 1989 (Browse shelf(Opens below)) .i10451754 Available 9300039773
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