Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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La estrategia de las marcas blancas : cómo afrontar el reto de las marcas de la distribución / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp ; [traductor, Carlos Ganzinelli Grampin]

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M | Ganzinelli Grampin, Carlos, traductor.

Material type: articlePrinted books Publisher: Barcelona : Ediciones Deusto, cop. 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 K8618 2007 available

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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]

by Kumar, Nirmalya.

Material type: articlePrinted books Publisher: Boston, Mass. : Harvard Business School Press, cop. 2004Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415 .K86 2004 available

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