La estrategia de las marcas blancas : cómo afrontar el reto de las marcas de la distribución / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp ; [traductor, Carlos Ganzinelli Grampin]
By: Kumar, Nirmalya
Contributor(s): Steenkamp, Jan-Benedict E. M. | Ganzinelli Grampin, Carlos, traductor
Material type: 
Printed booksPublisher: Barcelona : Ediciones Deusto, cop. 2007Description: 274 páginas : tablas; 22 cm.ISBN: 9788423425488.Subject: Marcas de distribuidor
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
|
Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HD69 .B7 K8618 2007 (Browse shelf(Opens below)) | .i10007076 | Available | 930107235X |
Total holds: 0
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