Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]
By: Kumar, Nirmalya
Material type: 
Printed booksPublisher: Boston, Mass. : Harvard Business School Press, cop. 2004Description: XV, 270 páginas : ilustraciones; 24 cm.ISBN: 9781591392101; 1591392101.Subject: Marketing | Planificación estratégicaDDC classification: 658.8/02
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
|
Madrid Villaviciosa Depósito C (Villaviciosa de Odón) | Ciencias Sociales | HF5415 .K86 2004 (Browse shelf(Opens below)) | .i1098446x | Available | 9301072959 |
Total holds: 0
Incluye índice
páginas [247]-258
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