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Marketing Management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip, (1931-) | Keller, Kevin Lane, (1956-).

Edition: 12th ed.Material type: articlePrinted books Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .K68 2006 available
Depósito 1 (Alcobendas) HF5415.13 .K68 2006 reference

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Estrategias y marketing de museos / Neil Kotler y Philip Kotler ; traducción de Jordi Jiménez Payrató

by Kotler, Neil | Kotler, Philip, (1931-) | Jiménez Payrató, Jordi, traductor.

Edition: 1a ed., 2a. impr.Material type: articlePrinted books Publisher: Barcelona : Ariel, D.L. 2008Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) AM5 .K6818 2008 available

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El marketing se mueve : una nueva aproximación a los beneficios, el crecimiento y la renovación / Philip Kotler, Kipak C. Jain y Suvit Maesincee ; [traducción de Federico Villegas]

by Kotler, Philip, (1931-) | Jain, D.(Dipak) | Maesincee, Suvit.

Material type: articlePrinted books Publisher: Barcelona : Paidós, cop. 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .K68718 2002 available

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Dirección de marketing / Philip Kotler ... [et al.] ; traducción Clara E. Rivera

by Kotler, Philip, (1931-) | Moreno López, Yago, traductor | Hamad, José, traductor | Belló, Cristina, traductor.

Edition: 12a. ed.Material type: articlePrinted books Publisher: Madrid [etc.] : Prentice-Hall, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.13 .M3718 2008 available
Colección General (Campus Alcobendas) HF5415.13 .M3718 2008 available

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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip, (1931-) | Armstrong, Gary.

Edition: 12th ed., international ed.Material type: articlePrinted books Publisher: London [etc.] : Pearson Prentice-Hall, cop. 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .K682 2008 other
Colección General (Campus Alcobendas) HF5415 .K682 2008 reference

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Principios de marketing / Phillip Kotler, Gary Armstrong ; traducción, Yago Moreno López ; revisión técnica, Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli

by Kotler, Philip, (1931-) | Armstrong, Gary | Moreno López, Yago, traductor | García de Madariaga, Jesús, editor literario | Flores Zamora, Javier de Jesús, editor literario | Galli, Carlos Alberto, editor literario.

Edition: 12a ed.Material type: articlePrinted books Publisher: Madrid : Pearson Educación, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .K68218 2008 available

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Dirección de marketing / Philip Kotler ... [et al.] ; traducción Clara E. Rivera

by Kotler, Philip, (1931-) | Moreno López, Yago, traductor | Hamad, José, traductor | Belló, Cristina, traductor.

Edition: 12a. ed., última reimp.Material type: articlePrinted books Publisher: Madrid [etc.] : Prentice-Hall, D.L. 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .M3718 2009 available
Colección General (Campus Villaviciosa) HF5415.13 .M3718 2009 available
Colección General (Campus Villaviciosa) HF5415.13 .M3718 2009 available

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Marketing management : analysis, planning, implementation and control / Philip Kotler

by Kotler, Philip, (1931-).

Edition: 8th ed.Material type: articlePrinted books Publisher: London : Prentice Hall International, cop. 1994Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.13 .K68 1994 available

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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip, (1931-) | Armstrong, Gary.

Edition: 7th edMaterial type: articlePrinted books Publisher: Englewood Cliffs : Prentice-Hall, cop. 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .K682 1996 available

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El marketing según Kotler : cómo crear, ganar y dominar los mercados / Philip Kotler ; [traducción de Federico Villegas]

by Kotler, Philip, (1931-).

Material type: articlePrinted books Publisher: Barcelona : Paidós, 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .K68618 1999 available

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La ciencia del caos : el management y el marketing en la era de las turbulencias / Philip Kotler y John A. Caslione ; [traducción, Juan Salvador Vergés]

by Kotler, Philip, (1931-) | Caslione, John A, traductor.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .K68418 2010 available

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Introducción al marketing / Philip Kotler... [et al.]

by Kotler, Philip, (1931-).

Edition: 2a. edMaterial type: articlePrinted books Publisher: Madrid : Prentice Hall, D.L. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .P7618 1999 other

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Dirección de marketing / Philip Kotler... [et al.] ; traducción, Yago Moreno, José Hamad, Cristina Belló

by Kotler, Philip, (1931-) | Moreno López, Yago, traductor | Hamad, José, traductor | Belló, Cristina, traductor.

Edition: Ed. del milenioMaterial type: articlePrinted books Publisher: Madrid : Prentice-Hall, cop. 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.13 .M3718 2000 reference
Colección General (Campus Alcobendas) HF5415.13 .M3718 2000 available

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Mercadotecnia para hosteleria y turismo / Philip Kotler, John Bowen, James Makens

by Kotler, Philip, (1931-) | Bowen, John, (1948-) | Makens, James.

Material type: articlePrinted books Publisher: México [etc.] : Prentice-Hall Hispanoamericana, cop. 1997Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TX911.3 .M3 K68 1997 available

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Introducción al marketing / Philip Kotler... [et al.]

by Kotler, Philip, (1931-).

Edition: 2a. edMaterial type: articlePrinted books Publisher: Madrid : Prentice Hall, D.L. 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .P7618 2002 other

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Marketing para turismo / Philip Kotler, John Bowen, James Makens ; coautores, Ramón Rufín Moreno, María Dolores Reina Paz ; traducción, Cristina Belló, Elena Blázquez, Raquel Nieto

by Kotler, Philip, (1931-) | Bowen, John, (1948-) | Makens, James C.

Material type: articlePrinted books Publisher: Madrid : Pearson, cop. 2004Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) G155 .A1 K6818 2004 reference
Colección General (Campus Villaviciosa) G155 .A1 K6818 2004 available

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Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras / Philip Kotler y Fernando Trías de Bes ; prólogo de Carlos Losada ; traducción de Eva de Paz Urueña

by Kotler, Philip, (1931-) | Trías de Bes, Fernando, (1967-) | Losada, Carlos, prologuista | Paz Urueña, Eva de, traductor.

Material type: articlePrinted books Publisher: Madrid : Pearson Prentice Hall, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .K68318 2004 available

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Preguntas más frecuentes sobre márketing / Philip Kotler ; [traducción Antonio Núñez Ramos]

by Kotler, Philip, (1931-) | Núñez Ramos, Antonio, traductor.

Material type: articlePrinted books Publisher: Barcelona : Granica, 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .K68318 2005 available

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Nuevas tendencias en marketing : estrategias para los años noventa / Aubrey Wilson ; prólogo de Philip Kotler ; epílogo de Theodore Levitt

by Wilson, Aubrey | Kotler, Philip, (1931-), prologuista | Levitt, Theodore.

Material type: articlePrinted books Publisher: Madrid : Deusto, D.L. 1992Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415 .W5518 1992 available

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Marketing 3.0 / Philip Kotler, Hermawan Kartajaya y Iwan Setiawan ; [traducción, Ana Lafuente y María de Ancos]

by Kotler, Philip, (1931-) | Kartajaya, Hermawan, (1947-) | Setiawan, Iwan | Lafuente, Ana, traductor | Ancos Rivera, María de, traductor.

Edition: 2a ed.Material type: articlePrinted books Publisher: Madrid : LID, 2012Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .K68518 2012 available

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Marketing según Kellogg / recopilación de Dawn Iacobucci ; prólogo de Philip Kotlerer ; [traducción, Cristina Piña]

by Kotler Philip, (1931-), prologuista | Iacobucci, Dawn, rec. | Piña, Cristina, traductor.

Material type: articlePrinted books Publisher: Buenos Aires : Ediciones B Argentina para el sello Javier Vergara Editor, 2002Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415 .M37518 2002 available

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Dirección de marketing / Philip Kotler... [et al.]

by Kotler, Philip, (1931-) | Kotler, Philip, (1931-) | Cámara, Dionisio | Grande, Ildefonso | Obis, Teresa, rev..

Edition: 8a ed.Material type: articlePrinted books Publisher: Madrid [etc.] : Prentice-Hall, 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.13 .M3718 1998 available

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8 maneras de crecer : estrategias de marketing para desarrollar tu negocio / Philip Kotler, Milton Kotler ; prólogo, Daniel Solana

by Kotler, Philip, (1931-) | Kotler, Milton | Solana, Daniel, prologuista.

Material type: articlePrinted books Publisher: Madrid : LID, 2014Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .K68718 2014 available

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Dirección de marketing / Philip Kotler... [et al.] ; traducción, Yago Moreno, José Hamad, Cristina Belló

by Kotler, Philip, (1931-) | Kotler, Philip, (1931-) | Moreno López, Yago, traductor | Hamad, José, traductor | Belló, Cristina, traductor.

Edition: Ed. del milenioMaterial type: articlePrinted books Publisher: Madrid : Prentice-Hall, D.L. 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.13 .M3718 2005 available

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Marketing de ciudades : crear y prosperar en mercados de alto crecimiento

by Kotler, Philip, (1931-) | Kotler, Milton.

Material type: articlePrinted books Publisher: Madrid : LID, 2016Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .K68818 2016 available

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