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Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras / Philip Kotler y Fernando Trías de Bes ; prólogo de Carlos Losada ; traducción de Eva de Paz Urueña

By: Kotler, Philip, (1931-)
Contributor(s): Trías de Bes, Fernando (1967-) | Losada, Carlos, prologuista | Paz Urueña, Eva de, traductor
Material type: materialTypeLabelPrinted booksPublisher: Madrid : Pearson Prentice Hall, 2004Description: 208 páginas : ilustraciones; 24 cm.ISBN: 8420542806.Subject: Marketing
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO7 LIBRO7 Madrid Villaviciosa Colección General (Campus Villaviciosa) Ciencias Sociales HF5415.13 .K68318 2004 (Browse shelf(Opens below)) .i10742499 Available 930071462X
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