Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Los secretos del merchandising activo :bo cómo ser el número 1 en el punto de venta / Henrik Salén

by Salén, Henrik.

Material type: articlePrinted books Publisher: Madrid : Díaz de Santos, D.L. 1993Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415 .S25 1993 available

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Cómo medir la satisfacción del cliente : desarrollo y utilización de cuestionarios / Bob E. Hayes

by Hayes, Bob E, (1963-).

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 1995Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.5 .H3918 1995 available

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Fidelizando clientes : detectar y mantener al cliente leal / Josep Maria Martínez-Ribes, Lluís de Borja Soler, Patrícia Carvajal Pérez

by Martínez Ribes, Josep M | Borja Solé, Luis de | Carvajal Pérez, Patricia.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .M36 1999 available

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Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois, Alex Rovira Celma

by Dubois, Bernard | Rovira, Álex, (1969-).

Edition: 2a edMaterial type: articlePrinted books Publisher: Madrid [etc] : Prentice Hall, D.L. 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.32 .D8318 1998 available

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Canales de comercialización / Louis W. Stern... [et al.]

by Stern, Louis W.

Edition: 5a. edMaterial type: articlePrinted books Publisher: Madrid [etc.] : Prentice Hall, D.L. 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.129 .C3618 1998 available

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Introducción al marketing / Philip Kotler... [et al.]

by Kotler, Philip, (1931-).

Edition: 2a. edMaterial type: articlePrinted books Publisher: Madrid : Prentice Hall, D.L. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .P7618 1999 other

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Mecenazgo & patrocinio : las claves del marketing XXI / Amado Juan de Andrés

by Andrés, Amado Juan de.

Material type: articlePrinted books Publisher: [Lugar de publicación no identificado] : Editmex, D.L. 1993Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD59.35 .A53 1993 available

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La calidad en el área de diseño / Asociación de la Industria Navarra

by Asociación de la Industria Navarra.

Material type: articlePrinted books Publisher: Madrid : Díaz de Santos, D.L. 1991Items
Location Call no. Status Vol info Loan type
Depósito 2 (Alcobendas) TS171 .C35 1991 available

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Promoción de ventas : cómo crear y poner en práctica campañas eficaces / Julián Cummins

by Cummins, Julian.

Material type: articlePrinted books Publisher: [Lugar de publicación no identificado] : [editor no identificado], 1992Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5438.5 .C8618 1992 available

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Comprar por comprar / Jesús J. de la Gándara Martín

by Gándara Martín, Jesús J. de la, (1956-).

Material type: articlePrinted books Publisher: Madrid : Cauce, D.L. 1996Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.32 .G36 1996 available

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Creatividad & Marketing / Roberto Duailibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt

by Duailibi, Roberto, (1935-) | Simonsen, Harry.

Material type: articlePrinted books Publisher: Santafé de Bogotá, [etc.] : MacGraw-Hill, cop. 1992Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5823 .D83 1992 available

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Discrete choice theory of product differentiation / Simon P. Anderson, André de Palma and Jacques-François Thisse

by Anderson, Simon P | Thisse, Jacques-François | De Palma, André.

Edition: 1st ed., 2nd printingMaterial type: articlePrinted books Publisher: Cambridge (Mass.) [etc.] : MIT Press, repr. 1996Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.32 .A53 1996 available

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El comportamiento del consumidor / Hugo Schnake Ayechu

by Schnake Ayechu, Hugo.

Edition: 2a. ed.Material type: articlePrinted books Publisher: México : Trillas, 1990Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.32 .S26 1990 available
Depósito 1 (Alcobendas) HF5415.32 .S26 1990 available

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Mercadotecnia / Laura Fischer de la Vega

by Fischer de la Vega, Laura.

Edition: 2a. edMaterial type: articlePrinted books Publisher: México : McGraw-Hill, 1992Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415 .F57 1992 available

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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Adolfo Deras Quiñónes

by Lamb, Charles W | McDaniel, Carl,, Jr, (1941-) | Hair, Joseph F | Deras Quiñones, Adolfo, traductor.

Edition: 4a. edMaterial type: articlePrinted books Publisher: México, [etc.] : International Thomson Editores, cop. 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .L35518 1998 available

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Mercadotecnia para hosteleria y turismo / Philip Kotler, John Bowen, James Makens

by Kotler, Philip, (1931-) | Bowen, John, (1948-) | Makens, James.

Material type: articlePrinted books Publisher: México [etc.] : Prentice-Hall Hispanoamericana, cop. 1997Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TX911.3 .M3 K68 1997 available

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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Julio Coro Pando ; revisión técnica Marcela Benassini Félix, Gerardo Silva Serrano, Carlos G. Villarreal

by Stanton, William J | Etzel, Michael J | Walker, Bruce J | Villarreal D., Carlos G, editor literario | Coro Pando, Julio, traductor | Benassini Félix, Marcela | Silva Serrano, Gerardo, editor literario.

Edition: 9a ed. (5a ed. en español)Material type: articlePrinted books Publisher: México : McGraw-Hill, cop. 1992Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .S7318 1992 reference
Colección General (Campus Alcobendas) HF5415 .S7318 1992 available

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Guía práctica para ventas y mercadotecnia / Gene Garofalo ; traducción Julio S. Coro Pando

by Garofalo, Gene.

Material type: articlePrinted books Publisher: México [etc.] : Prentice-Hall, cop. 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5438.4 .G37418 2000 available

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Conducta del consumidor y márketing / José Luis León, Elena Olábarri

by León, José Luis, (1956-) | Olábarri, Elena.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1991Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .L46 1991 available

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Imagen global : evolución del diseño de identidad / Joan Costa

by Costa, Joan, (1926-).

Edition: 3a. edMaterial type: articlePrinted books Publisher: Barcelona : CEAC, 1994Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HD59.2 .C67 1994 reference
Depósito 1 (Alcobendas) HD59.2 .C67 1994 available
Colección General (Campus Villaviciosa) HD59.2 .C67 1994 available

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Marketing communications / Jim Blythe

by Blythe, Jim.

Material type: articlePrinted books Publisher: Harlow [etc.] : Financial Times Prentice Hall, 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.123 .B59 2000 other

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El merchandising : rentabilidad y gestión del punto de venta / J. E. Masson, A. Wellhoff

by Masson, Jean-Émile | Wellhoff, A.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1997Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .M39 1997 available

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II Seminario sobre Nuevas Tecnologías en la Investigación, el Marketing y la Comunicación : novedades en la obtención, el análisis y la difusión de información / Asociación Española de Estudios de Mercado, Marketing y opinión, 90o. Seminario, Sevilla 25 y 26 de noviembre de 1999coordinador, Julián Sánchez Montenegro ; comité de programa, Luis Castro... [et al.]

by Asociación Española de Estudios de Mercado, Marketing y Opinión. Seminario ((90o. 1999. Sevilla)) | Sánchez Montenegro, Julián, director de la publicación.

Material type: articlePrinted books Publisher: Barcelona : AEDEMO, D.L. 1999Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5411 .S462 1999 available

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Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont

by Phillips, Celia M | Pruyn, Ad | Kestemont, Marie-Paule.

Material type: articlePrinted books Publisher: Chichester [etc.] : John Wiley & Son, cop. 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.12 .E85 P45 2000 available

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Estrategias de marketing : teoría y casos / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero

by Munuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel, (1965-).

Material type: articlePrinted books Publisher: Madrid : Pirámide, 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .M86 2002 available

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