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Fidelizando clientes : detectar y mantener al cliente leal / Josep Maria Martínez-Ribes, Lluís de Borja Soler, Patrícia Carvajal Pérez

By: Martínez Ribes, Josep M.
Contributor(s): Borja Solé, Luis de | Carvajal Pérez, Patricia
Material type: materialTypeLabelPrinted booksSeries: (EADA gestión; 41).Publisher: Barcelona : Gestión 2000, 1999Description: 176 páginas; 22 cm.Subject: Marketing | Consumidores
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO7 LIBRO7 Madrid Villaviciosa Colección General (Campus Villaviciosa) Ciencias Sociales HF5415 .M36 1999 (Browse shelf(Opens below)) .i10377104 Available 9300472899
Total holds: 0

Bibliogr.: p.171-176

Recoge: Lealtad. El cliente fiel; La lealtad y la base de datos de marketing; Modelos y bases de segmentación.

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