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Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar | Chartered Institute of Marketing.

Edition: 2nd edMaterial type: articlePrinted books Publisher: Oxford Boston : Butterworth-Heinemann, 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .B53 2000 available

Darwinismo digital : estrategias ganadoras para sobrevivir en la asesina economía de la Web / Evan I. Schwartz

by Schwartz, Evan I.

Material type: articlePrinted books Publisher: Buenos Aires : Granica, cop. 2000Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.1265 .S24318 2000 available

CRM a través de Internet : cómo identificar, atraer, atender y retener a los clientes con ayuda de Internet / Kathlen Sindell

by Sindell, Kathlen.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2003Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.525 .S5318 2003 available

El marketing viral / Alba Doral

by Doral, Alba.

Material type: articlePrinted books Publisher: Madrid : Pearson, D.L. 2003Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .D67 2003 available

E-marketing / Juan Luis Mayordomo

by Mayordomo, Juan Luis.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .M39 2001 available

Vender y publicitarse en Internet / [Iván Vázquez]

by Vázquez, Iván.

Material type: articlePrinted books Publisher: Madrid : El arca de papel, 2002Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.1265 .V39 2002 available

Marketing en Internet : estrategia y empresa / coordinadores, Ana María Gutiérrez Arranz, Manuel J. Sánchez-Franco

by Gutiérrez Arranz, Ana, director de la publicación | Sánchez-Franco, Manuel J, director de la publicación.

Material type: articlePrinted books Publisher: Madrid : Pirámide, 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .M37 2005 available

101 técnicas para promover tu web / Susan Sweeney ; traductor, Rubén Méndez Suárez

by Sweeney, Susan | Méndez Suárez, Rubén, traductor.

Material type: articlePrinted books Publisher: Madrid : Anaya, D.L. 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .S9418 2006 available

Cómo hacer negocios en internet / Brian Hurley, Peter Birkwood ; tradución, Luis Segurado

by Hurley, Brian | Birkwood, Peter | Segurado, Luis, traductor.

Material type: articlePrinted books Publisher: Bilbao : Ediciones Deusto, D.L. 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .H8718 2000 available

Advertising and New Media / Christina Spurgeon

by Spurgeon, Christina.

Material type: bookE-book Publisher: New York : Taylor & Francis Routledge, 2008Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF6146.I58 S68 2008 EB reference

E-service : twenty-four ways to keep your customers when the Libro electrónicopetition is just a click away / / Ron Zemke, Tom Connellan

by Zemke, Ron | Connellan, Thomas K, (1942-) | NetLibrary, Inc.

Material type: bookE-book Publisher: New York : American Management Association, 2000Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.525 Z46 2000 EB reference

Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-Libro electrónicomerce environment / / Kathleen Sindell.

by Sindell, Kathleen | NetLibrary, Inc.

Material type: bookE-book Publisher: Chicago, Ill. : Dearborn Financial Pub., c2001Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.525 S53 2001eb EB reference

EBrands : building an Internet business at breakneck speed / / Phil Carpenter

by Carpenter, Phil | NetLibrary, Inc.

Material type: bookE-book Publisher: Boston : Harvard Business School Press, cop. 2000Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HD69.B7 C37 2000 EB reference

Loyalty.com : customer relationship management in the new era of Internet marketing / / Frederick Newell

by Newell, Frederick, (1926-) | NetLibrary, Inc.

Material type: bookE-book Publisher: New York : McGraw-Hill, c2000Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.1265 N495 2000 EB reference

Marketing de aplicaciones : Android / Jeffrey Hughes ; [traductor, Eduardo Navarro Remis]

by Hughes, Jeffrey | Navarro Remis, Eduardo, traductor.

Material type: articlePrinted books Publisher: Madrid : Anaya Multimedia, 2011Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5439 .C67 H8418 2011 available

Redes sociales en la empresa : la revolución e impacto a nivel empresarial y profesional / Álvaro Gómez Vieites, Carlos Otero Barros

by Gómez Vieites, Álvaro | Otero Barros, Carlos.

Material type: articlePrinted books Publisher: Madrid : Ra-Ma, 2011Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HM742 .G66 2011 available

Marketing y publicidad en Internet : básico / José Martí Parreño

by Martí Parreño, JoséMartí Parreño.

Edition: 2 ed.Material type: articlePrinted books Publisher: Paracuellos de Jarama (Madrid) : Starbook, D.L. 2011Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.1265 .M374 2011 available
Colección General (Campus Villaviciosa) HF5415.1265 .M374 2011 available

Marketing 2.0 en una semana / Eva Sanagustín

by Sanagustín Fernández, Eva.

Edition: 2a ed.Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2012Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .S23 2012 available

Marketing directo 2.0 : cómo vender más en un entorno digital / Félix Cuesta, Manuel A. Alonso Coto ; [prólogo de Elena Gómez]

by Cuesta Fernández, Félix | Alonso Coto, Manuel A | Gómez, Elena, prologuista.

Edition: 2a ed.Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .C84 2010 available

Marketing con YouTube / Michael Miller ; [traductora, Noelia Otero Martínez]

by Miller, Michael, (1958-) | Otero Martínez, Noelia, traductor.

Material type: articlePrinted books Publisher: Madrid : Anaya Multimedia, cop. 2011Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .M55618 2011 available

Blog marketing : la nueva y revolucionaria forma de incrementar las ventas, construir su marca y obtener resultados excepcionales / Jeremy Wright ; traducción, María Jesús Herrero Díaz

by Wright, Jeremy.

Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill, 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .W7518 2007 available

Claves del nuevo marketing : cómo sacarle partido a la web 2.0 / Eva Sanagustín Fernández (Coordinadora)

by Sanagustín Fernández, Eva, director de la publicación.

Edition: 2a ed.Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .C53 2009 available

Blogs y empresas : tu marca en la blogosfera / Eva Sanagustín

by Sanagustín Fernández, Eva.

Material type: articlePrinted books Publisher: Barcelona : UOC, D.L. 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.1265 .S38 2010 available

The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott

by Scott, David Meerman.

Edition: 3rd ed.Material type: bookE-book Publisher: Hoboken, N.J. : John Wiley & Sons, coop. 2011Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.1265 .S26 2011 EB reference

Marketing con redes sociales / Javier Gosende Grela, Fernando Maciá Domene

by Gosende Grela, Javier | Maciá Domene, Fernando.

Material type: articlePrinted books Publisher: Madrid : Anaya Multimedia, reimp. 2012Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.1265 .G67 2012 available
Colección General (Campus Villaviciosa) HF5415.1265 .G67 2012 available

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