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Loyalty.com : customer relationship management in the new era of Internet marketing / / Frederick Newell

By: Newell, Frederick, (1926-)
Contributor(s): NetLibrary, Inc
Publisher: New York : McGraw-Hill, c2000Description: 1 recurso en línea (xx, 325 p.); 24 cm.ISBN: 0071371478 (electronic bk.).Subject: Marketing en InternetDDC classification: Online resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO-E NO PRÉSTAMO LIBRO-E NO PRÉSTAMO Madrid Digital Acceso Electrónico (UEM) Ciencias Sociales HF5415.1265 N495 2000 EB (Browse shelf(Opens below)) .i1149234x Acceso electrónico eBOOK .i1149234x
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Includes bibliographical references (p. 306-317) and index

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