Psychology & marketing
Analytics: Show analyticsPublisher: New York : John Wiley & Sons Incorporated, 1996-ISSN: 0742-6046 (ed. impresa); 1520-6793 (ed. electrónica).Uniform titles: Wiley Online Library e-journalsSubject: Marketing -- Publicaciones periódicas
Online resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)
Abstract: Original research and review articles dealing with the application of psychological theories and techniques to marketingHoldings: | 1997- |
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | HF5415.34 ES (Browse shelf(Opens below)) | .i11629332 | Acceso electrónico | eREVISTA .i11629332 |
Total holds: 0
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| HF5415.32-.34 2023 EB Social Media Addiction in Generation Z Consumers : Implications for Business and Marketing | HF5415.33.E854 K567 2013 EB Consumer attitudes to food quality products : Emphasis on Southern Europe | HF5415.332.C45 ES Young consumers. | HF5415.34 ES Psychology & marketing | HF5415.35 2010 EB Bull's-eye! : the ultimate how-to marketing & sales guide for CPAs | HF5415.5 2015 EB An Anthropology of Services : Toward a Practice Approach to Designing Services | HF5415.5 .C66 2017 EB Measuring Customer Service Effectiveness |
Original research and review articles dealing with the application of psychological theories and techniques to marketing
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