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Psychology & marketing

Analytics: Show analyticsPublisher: New York : John Wiley & Sons Incorporated, 1996-ISSN: 0742-6046 (ed. impresa); 1520-6793 (ed. electrónica).Uniform titles: Wiley Online Library e-journalsSubject: Marketing -- Publicaciones periódicasOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources Abstract: Original research and review articles dealing with the application of psychological theories and techniques to marketingHoldings:
1997-
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
REVISTA-E NO PRÉSTAMO REVISTA-E NO PRÉSTAMO Madrid Digital Acceso Electrónico (UEM) Ciencias Sociales HF5415.34 ES (Browse shelf(Opens below)) .i11629332 Acceso electrónico eREVISTA .i11629332
Total holds: 0

Original research and review articles dealing with the application of psychological theories and techniques to marketing

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