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Psychology & marketing - New York John Wiley & Sons Incorporated 1996- - 1996-

Original research and review articles dealing with the application of psychological theories and techniques to marketing

ISSN: 0742-6046 (ed. impresa) 1520-6793 (ed. electrónica) = Psychology & marketing

Subjects--Topical Terms:
Marketing--Publicaciones periódicas

LC Class. No.: HF5415.34 / ES