Relationship marketing : strategy and implementation / / Helen Peck ... [et al.].
Contributor(s): Peck, Helen
| Chartered Institute of Marketing | NetLibrary, Inc
Series: (CIM professional).Publisher: Oxford : Butterworth Heinemann, 1999Description: 1 recurso en línea (509 p.) : il.; 24 cm.ISBN: 0585229317 (electronic bk.).Subject: Marketing relacionalDDC classification: Online resources: Acceso a este recurso digital (usuarios Universidad Europea)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | HF5415.55 R448 1999eb EB (Browse shelf(Opens below)) | .i11491589 | Acceso electrónico | eBOOK .i11491589 |
Browsing Madrid Digital shelves, Shelving location: Acceso Electrónico (UEM) Close shelf browser (Hides shelf browser)
| HF5415.525 S53 2001eb EB Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-Libro electrónicomerce environment / | HF5415.525 Z46 2000 EB E-service : twenty-four ways to keep your customers when the Libro electrónicopetition is just a click away / | HF5415.55 .G37 2013 EB Marketing de fidelización | HF5415.55 R448 1999eb EB Relationship marketing : strategy and implementation / | HF5415.6 2019 EB Strategic supply chain management | HF5415.6 2020 EB Sustainable Supply Chains : Strategies, Issues, and Models | HF5415.7 2019 EB Advances in Production, Logistics and Traffic : Proceedings of the 4th Interdisciplinary Conference on Production Logistics and Traffic 2019 |
"Published in association with the Chartered Institute of Marketing."
Series statement on jacket
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