Normal view MARC view ISBD view

Relationship marketing : strategy and implementation / Helen Peck ... [et al.]. - Oxford Butterworth Heinemann 1999. - 1 recurso en línea (509 p.) il. 24 cm - CIM professional .

"Published in association with the Chartered Institute of Marketing." Series statement on jacket

Incluye referencias bibliográficas e índices

ISBN: 0585229317 (electronic bk.)

Subjects--Topical Terms:
Marketing relacional

LC Class. No.: HF5415.55 / R448 1999 EB

Dewey Class. No.: