The culting of brands : when customers become true believers / Douglas Atkin
By: Atkin, Douglas
Material type: 
Printed booksPublisher: New York : Portfolio, 2004Description: XIX, 230 páginas; 24 cm.ISBN: 1591840279.Subject: Gestión de marketing | Marcas comerciales
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5415.13 .A85 2004 (Browse shelf(Opens below)) | .i10748775 | Available | 9300730480 |
Total holds: 0
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| HF5415.1265 .W7518 2007 Blog marketing : la nueva y revolucionaria forma de incrementar las ventas, construir su marca y obtener resultados excepcionales | HF5415.129 .C3618 1998 Canales de comercialización | HF5415.13 .A25 1992 Management estratégico del mercado | HF5415.13 .A85 2004 The culting of brands : when customers become true believers | HF5415.13 .B37 2000 Marketing interno y gestión de recursos humanos | HF5415.13 .C38 2006 Casos de dirección de marketing | HF5415.13 .D37 2000 Marketing management : text and cases |
Includes bibliographical references (p. 211-219) and index.
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