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Atkin, Douglas

The culting of brands : when customers become true believers Douglas Atkin - New York Portfolio 2004 - XIX, 230 páginas 24 cm

Includes bibliographical references (p. 211-219) and index.

ISBN: 1591840279

LCCN: 2004044283

Subjects--Topical Terms:
Gestión de marketing
Marcas comerciales

LC Class. No.: HF5415.13 / .A85 2004