Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
By: Schmitt, Bernd H.
Material type: 
Printed booksPublisher: New York : The Free Press, cop. 1999Description: 280 páginas : ilustraciones; 24 cm.ISBN: 0684854236.Subject: Gestión de marketing | Marcas comerciales | Imagen corporativaDDC classification: 658.8/27
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
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Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5415.13 .S24 1999 (Browse shelf(Opens below)) | .i10604017 | Available | 9300459088 |
Total holds: 0
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| HF5415.13 .M3818 2005 Marketing estratégico | HF5415.13 .M85 2010 Marketing Management : a Strategic Decision-Making Approach | HF5415.13 .P3718 2004 Cómo preparar un plan de marketing | HF5415.13 .S24 1999 Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands | HF5415.13 .S25 1995 El plan de marketing en la práctica | HF5415.13 .S73 1992 Cómo preparar un plan de marketing | HF5415.135 .K47 2013 Strategic marketing problems : cases and comments |
Includes bibliographical references (p. 255-265) and index
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