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Schmitt, Bernd H.

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands Bernd H. Schmitt - New York The Free Press cop. 1999 - 280 páginas ilustraciones 24 cm

Includes bibliographical references (p. 255-265) and index

ISBN: 0684854236

LCCN: 99018003

Subjects--Topical Terms:
Gestión de marketing
Marcas comerciales
Imagen corporativa

LC Class. No.: HF5415.13 / .S24 1999 HF5415.13 / S343 1999 1999

Dewey Class. No.: 658.8/27