Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.

by Gobé, Marc.

Material type: articlePrinted books Publisher: New York : Allworth Press, cop. 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD69 .B7 G63 2001 available

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Rebelarse vende : el negocio de la contracultura / Joseph Heath y Andrew Potter ; traducción de Gabriela Bustelo

by Heath, Joseph | Potter, Andrew | Bustelo, Gabriela, (1962-), traductor.

Edition: 3a ed.Material type: articlePrinted books Publisher: [Madrid] : Taurus, 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HC79 .C6 H4318 2009 available
Colección General (Campus Alcobendas) HC79 .C6 H4318 2009 reference

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Marketing experiencial : la revolución de las marcas / Max Lenderman ; [prólogo, Raúl Sánchez]

by Lenderman, Max | Sánchez, Raúl, prologuista.

Material type: articlePrinted books Publisher: Madrid : ESIC, 2008Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.13 .L46 2008 available

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Branding emocional : el nuevo paradigma para conectar las marcas emocionalmente con las personas / Marc Gobé ; traducción, Montserrat Foz Casals

by Gobé, Marc | Foz Casals, Montse, traductor.

Material type: articlePrinted books Publisher: Barcelona : Divine egg publicaciones, 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD69 .B7 G63 2005 available

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