Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Consuma responsabilidad : guía de consumo responsable y solidario en la Comunidad de Madrid / Colectivo ConSuma Responsabilidad ; [ilustraciones de Julián Herrera y Mayte Ayala Herrera]

by Herrera, Julián, ilustrador | Ayala Herrera, Mayte, ilustrador | Colectivo ConSuma Responsabilidad.

Material type: articlePrinted books Publisher: Madrid : Traficantes de Sueños, D.L. 2006Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.32 .C66 2006 available
Colección General (Campus Alcobendas) HF5415.32 .C66 2006 reference

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Psicología del mercado : introducción a la práctica de la psicología económica / Peter Sauermann

by Sauermann, Peter.

Material type: articlePrinted books Publisher: Barcelona : Herder, 1983Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .S28 1983 available

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Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; [traducción Francisco J. Ramos]

by Ariely, Dan, (1968-) | Ramos Mena, Francisco J, traductor.

Material type: articlePrinted books Publisher: Barcelona : Ariel, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) BF448 .A7518 2008 available

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Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban

by Alonso Rivas, Javier | Grande Esteban, Ildefonso, (1954-).

Edition: 5a. ed rev. y act.Material type: articlePrinted books Publisher: Madrid : ESIC, 2004Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5415.32 .A46 2004 available
Colección General (Campus Villaviciosa) HF5415.32 .A46 2004 available

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Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard

by Engel, James F, autor | Blackwell, Roger D, autor | Miniard, Paul W, autor.

Edition: 8th edMaterial type: articlePrinted books Publisher: Forth Worth [etc.] : The Dryden Press, cop. 1995Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .E54 1995 available

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Psicología de la publicidad y de la venta / Alfonso Durán Pich

by Duran Pich, Alfonso.

Material type: articlePrinted books Publisher: Barcelona : CEAC, 1982Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .D87 1982 available
Colección General (Campus Villaviciosa) HF5415.32 .D87 1982 available

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Comportamiento del consumidor / Alejandro Mollá Descals (coordinador) ; [autores] Gloria Berenguer Contrí, Miguel Ángel Gómez Borja, Ismael Quintanilla Pardo

by Mollá Descals, Alejandro, editor literario | Berenguer Contrí, Gloria | Gómez Borja, Miguel Ángel | Quintanilla Pardo, Ismael.

Material type: articlePrinted books Publisher: Barcelona : Editorial UOC, 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .C67 2006 available

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Coolhunting : cazar y gestionar las tendencias que mueven el mundo / Daniel Córdoba-Mendiola

by Córdoba-Mendiola, Daniel.

Edition: 2a. ed.Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .C68 2009 available
Colección General (Campus Alcobendas) HF5415.32 .C68 2009 reference

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Crossumer : clases para entender al consumidor español de nueva generación / Víctor Gil, Felipe Romero

by Gil, VíctorVíctor Alejandro | Romero, FelipeFelipe José.

Edition: 2a. ed.Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .G55 2009 available
Colección General (Campus Alcobendas) HF5415.32 .G55 2009 reference

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Investigación en marketing / Enrique Díez de Castro, Javier Landa Bercebal

by Díez de Castro, Enrique Carlos | Landa Bercebal, Javier.

Material type: articlePrinted books Publisher: Madrid : Cívitas, 1994Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.2 .D54 1994 available

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Microeconomics and behavior / Robert H. Frank

by Frank, Robert H, (1945-).

Edition: 8th ed.Material type: articlePrinted books Publisher: New York : McGraw-Hill, cop. 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HB172 .F73 2010 available
Colección General (Campus Alcobendas) HB172 .F73 2010 reference

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Consumer behaviour : advances and applications in marketing / Robert East

by East, Robert, (1940-).

Material type: articlePrinted books Publisher: London [etc.] : Prentice Hall, cop. 1997Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .E27 1997 available

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The essence of consumer behaviour / Jim Blythe

by Blythe, Jim.

Material type: articlePrinted books Publisher: London : Prentice Hall, 1997Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .B59 1997 available

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Los niños, el consumo y el marketing : / Joël Brée

by Brée, Joël.

Edition: 1a edMaterial type: articlePrinted books Publisher: Barcelona [etc.] : Paidós, 1995Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HQ784 .C66 B7418 1995 available

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul | Olson, Jerry C.(Jerry Corrie), (1944-).

Edition: 9th ed.Material type: articlePrinted books Publisher: Boston [etc.] : McGraw-Hill, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.3 .P48 2010 available

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Consumer behavior : buying, having, and being / Michael R. Solomon

by Solomon, Michael R.

Edition: 9th ed.Material type: articlePrinted books Publisher: Upper Saddle River, N.J. : Prentice Hall, cop. 2011Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.32 .S65 2011 available
Depósito C (Villaviciosa de Odón) HF5415.32 .S65 2011 reference

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The culture code : an ingenious way to understand why people around the world live and buy as they do / Clotaire Rapaille

by Rapaille, Clotaire.

Material type: articlePrinted books Publisher: New York : Broadway Books, 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HM1041 .R37 2007 available

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Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8a ed.Material type: articlePrinted books Publisher: México[etc.] : Pearson Educación, 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .S2418 2005 available

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Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban

by Alonso Rivas, Javier, aut | Grande Esteban, Ildefonso, (1954-).

Edition: 6a. ed rev. y act.Material type: articlePrinted books Publisher: Madrid : ESIC, 2010Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5415.32 .A46 2010 reference
Área Técnica (Campus Villaviciosa) HF5415.32 .A46 2010 available
Colección General (Campus Villaviciosa) HF5415.32 .A46 2010 available
Colección General (Campus Alcobendas) HF5415.32 .A46 2010 reference

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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica, Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.(Jerry Corrie), (1944-) | Blanco y Correa Magallanes, Jorge Luis, traductor | Magallanes, Correa, traductor | López Taymani, Yazmín, editor literario | Domette Nicolesco, Jean, editor literario.

Edition: 7a ed.Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill, cop. 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.3 .P4818 2006 available
Colección General (Campus Alcobendas) HF5415.3 .P4818 2006 reference

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Comportamiento del consumidor / Michael R. Solomon ; traducción, Leticia Esther Pineda Ayala ; revisión técnica, Julieta Mercado González, Sofía Esqueda

by Solomon, Michael R | Pineda Ayala, Leticia Esther, traductor | Mercado González, Julieta, editor literario | Esqueda, Sofía, editor literario.

Edition: 7a ed.Material type: articlePrinted books Publisher: México [etc.] : Prentice-Hall Hispanoamericana, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.32 S6518 2008 available
Colección General (Campus Villaviciosa) HF5415.32 .S6518 2008 available

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Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas ; en colaboración con Ángel Fernández Nogales ... [et al.]

by Alonso Rivas, Javier | Fernández Nogales, Ángel.

Edition: 2ª edición revisada y ampliadaMaterial type: articlePrinted books Publisher: Madrid : ESIC, 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.32 .A46 1999 available

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Los consumidores del siglo XXI / María Luisa Solé Moro

by Solé Moro, María Luisa.

Material type: articlePrinted books Publisher: Madrid : ESIC, 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .S66 1999 available

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La investigación en publicidad : metodologías y crítica / José Luis Sáez de Ybarra

by León, José Luis, (1956-).

Material type: articlePrinted books Publisher: Lejona, Vizcaya : Servicio Editorial, Universidad del País Vasco = Argitarapen Zerbitzua Euskal Herriko Unibertsitatea, D.L. 1988Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .L46 1988 available

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El comportamiento del consumidor en la estrategia del marketing / John A. Howard

by Howard, John A.

Material type: articlePrinted books Publisher: Madrid : Díaz de Santos, cop. 1993Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .H69 1993 available

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