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Marketing en un mundo global : claves y estrategias para competir en el mercado internacional : (incluye "case study" y ejercicios de "role play") / Josep Bertrán Vall ; prólogos, Artur Mas, Joaquín de la Infiesta

by Bertrán Vall, Josep | Mas, Artur, (1956-), prologuista | Infiesta, Joaquín de la, prologuista.

Material type: articlePrinted books Publisher: Madrid [etc.] : McGraw-Hill, D.L. 2003Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF1416 .B47 2003 available

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International Marketing / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: 12th. ed.Material type: articlePrinted books Publisher: Boston : McGraw - Hill, cop. 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF1416 .C38 2005 available
Área Técnica (Campus Villaviciosa) HF1416 .C38 2005 available
Colección General (Campus Villaviciosa) HF1416 .C38 2005 available

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Manual de marketing internacional / John Stapleton

by Stapleton, John.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1993Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF1416 .S73 1993 available

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Guía para la preparación de profesionales en comercio exterior y operaciones internacionales / Acocex

by ACOCEX, editor.

Material type: articlePrinted books Publisher: Antequera, Málaga : IC Editorial, D.L. 2014Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF1417.5 .G85 2014 available

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Márketing internacional / Ramsés Gallego Díaz

by Gallego Díaz, Ramsés.

Material type: articlePrinted books Distributor: Barcelona : Marcombo, 2017Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF1416 .G35 2017 available

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Marketing internacional / José Fulgencio Martínez Valverde

by Martínez Valverde, José Fulgencio.

Material type: articlePrinted books Publisher: Madrid : Paraninfo, 2017Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF1416 .M38 2017 available
Colección General (Campus Villaviciosa) HF1416 .M38 2017 available

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International marketing review.

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 1983-
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF1416 ES reference

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Marketing internacional / Julio Cerviño Fernández

by Cerviño Fernández, Julio, autor.

Material type: bookE-book Publisher: Madrid : Ediciones Pirámide, 2014
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF1416 .C47 2014 EB reference

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