Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Web analytics : an hour a day / Avinash Kaushik

by Kaushik, Avinash.

Material type: articlePrinted books Publisher: Indianapolis, Ind. : Sybex, c2007Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) ZA4235 .K38 2007 available

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Marketing to the social web : how digital customer communities build your business / Larry Weber

by Weber, Larry.

Material type: articlePrinted books Publisher: Hoboken, N.J. : John Wiley & Sons, cop. 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .W43 2007 available

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The Internet marketing plan : the complete guide to instant web presence / Kim M. Bayne

by Bayne, Kim M.

Edition: 2nd ed.Material type: articlePrinted books Publisher: New York [etc.] : Wiley, 2000Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5415.1265 .B39 2000 available
Depósito 1 (Alcobendas) HF5415.1265 .B39 2000 available

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e-Branding : posiciona tu marca en la red / Vicente Ros

by Ros, Vicente, (Publicist).

Material type: articlePrinted books Publisher: Oleiros (La Coruña) : Netbiblo, D.L. 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .R67 2008 available

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El plan de marketing digital : Blended Marketing como intergración de acciones on y offline / Manuel Alonso Coto ; prólogos de, José María Sanabria, Gildo Seisdedos

by Alonso Coto, Manuel A | Sanabria, José María, prologuista | Seisdedos, Gildo, prologuista.

Material type: articlePrinted books Publisher: Madrid, [etc.] : Prentice Hall, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .A46 2008 available

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Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin

by Grossnickle, Joshua | Raskin, Oliver.

Material type: articlePrinted books Publisher: New York London : McGraw-Hill, cop. 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .G76 2001 available

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Marketing viral / Silvia Silvera Bello

by Sivera Bello, Silvia.

Material type: articlePrinted books Publisher: Barcelona : Editorial UOC, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.1265 .S58 2008 available
Colección General (Campus Alcobendas) HF5415.1265 .S58 2008 reference

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Crossumer : clases para entender al consumidor español de nueva generación / Víctor Gil, Felipe Romero

by Gil, VíctorVíctor Alejandro | Romero, FelipeFelipe José.

Edition: 2a. ed.Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .G55 2009 available
Colección General (Campus Alcobendas) HF5415.32 .G55 2009 reference

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Marketing en Internet : (markteting en el ciberespacio) / Enrique de la Rica

by Rica Pérez, Enrique de la.

Edition: 1a ed., 2a reimpMaterial type: articlePrinted books Publisher: Madrid : Anaya Multimedia ESIC, reimp. 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TK5105.875 .I57 R53 2000 available

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Comercio electrónico, publicidad y marketing en internet / Daniel Burgos, Luz De-León

by Burgos, Daniel | De-León Fernández, Luz.

Material type: articlePrinted books Publisher: Madrid [etc.] : McGraw-Hill, D.L. 2001Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5548.325 .B87 2001 available
Colección General (Campus Villaviciosa) HF5548.325 .B87 2001 available

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Estrategia digital : cómo usar las nuevas tecnologías mejor que la competencia / Pere Rosales

by Rosales, Pere.

Edition: 1a ed.Material type: articlePrinted books Publisher: Barcelona : Deusto, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .R68 2010 available

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Internet y comercio electrónico : características, estrategias, desarrollo y aplicaciones / Julián Briz, Isidro Laso

by Briz, Julián | Laso, Isidro.

Material type: articlePrinted books Publisher: Madrid : ESIC Mundiprensa, 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .B75 2000 available

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Hablemos del marketing interactivo : reflexiones sobre marketing digital y comercio electrónico / Paul Fleming en colaboración con Ma. José Alberdi Lang ; prólogo por Joost Van Nispen

by Fleming, Paul | Alberdi Lang, María José, colaborador | Van Nispen, Joost, prologuista.

Material type: articlePrinted books Publisher: Madrid : ESIC, 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .F54 2000 available

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Nuevos mercados digitales : comercio en internet = Opening digital markets / Walid Mougayar ; prólogo, Adrián Piera

by Mougayar, Walid | Piera, Adrián, prologuista.

Material type: articlePrinted books Publisher: Madrid : Fundación Universidad Empresa, D.L. 1997Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .M6818 1997 available

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Telemarketing : usos sociales y comerciales del teléfono en España / José Antonio Díaz Martínez, Margarita García Padilla, Jorge Pérez Martínez ; prólogo de César Vacchiano

by Díaz Martínez, José Antonio | Padilla, Margarita | Pérez Martínez, Jorge | Fundesco.

Material type: articlePrinted books Publisher: Madrid : Fundesco, D.L. 1992Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.1265 .D53 1992 available

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Márketing en la World-Wide Web : integre Internet en su estrategia de márketing / Jim Sterne ; traductor, José Manuel Pomares

by Sterne, Jim.

Material type: articlePrinted books Publisher: Valencia : Promociones Jumerca, D.L. 1997Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.1265 .S74 1997 available

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Estrategia de mercadotecnia en Internet / Tom Vassos ; traductor, Jorge Luis Blanco y Correa Magallanes

by Vassos, Tom | Blanco y Correa Magallanes, Jorge Luis | Magallanes, Correa.

Material type: articlePrinted books Publisher: México : Prentice-Hall Hispanoamericana, cop. 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .V3718 1996 available

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Marketing eficaz.com / Josep Alet

by Alet, Josep.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .A45 2001 available

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One-to-one Web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke

by Allen, Cliff, (1948-) | Kania, Deborah, (1963-) | Yaeckel, Beth.

Edition: 2nd ed.Material type: articlePrinted books Publisher: New York : Wiley, cop. 2001Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5415.1265 .A45 2001 available
Depósito C (Villaviciosa de Odón) HF5415.1265 .A45 2001 available

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Comunicación en Internet : [estrategias de marketing y comunicación interactivas] / Sergio Calvo Fernández, Pedro Reinares Lara

by Calvo Fernández, Sergio | Reinares Lara, Pedro, (1966-).

Material type: articlePrinted books Publisher: Madrid : International Thomson Editores, 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF6146 .I58 C35 2001 available

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Marketing.com y comercio electrónico en la sociedad de la información / Inma Rodríguez Ardura

by Rodríguez Ardura, Inmaculada.

Edition: 2a ed.Material type: articlePrinted books Publisher: Madrid : Pirámide, 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .R635 2002 available

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E-negocios : las 10 claves para hacer negocios con éxito y vender más en Internet / Luis del Barrio

by Barrio, Luis delBarrio Puerto.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5548.32 .B37 2000 available

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Marketing en Internet y e-business / Enrique de la Rica

by Rica Pérez, Enrique de la.

Material type: articlePrinted books Publisher: Madrid : Anaya Multimedia, D.L. 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .R53 2000 available

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eMarketing excellence : the heart of ebussiness / P. R. Smith and Dave Chaffey

by Smith, P. R.(Paul Russell), (1957-) | Chaffey, Dave, (1963-).

Material type: articlePrinted books Publisher: Oxford [etc.] : Butterworth-Heinemann, 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .S65 2002 available

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Cómo vender con publicidad eficaz en Internet / Netthink Carat ; Florencio Barranco, Manuel G. Cordero, Miguel Ángel Sánchez

by Netthink Carat | Barranco, Florencio | Cordero, Manuel G | Sánchez, Miguel Ángel.

Material type: articlePrinted books Publisher: Madrid : Netthink Carat, 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .N48 2002 available

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