One-to-one Web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke
By: Allen, Cliff
Contributor(s): Kania, Deborah | Yaeckel, Beth
Material type: 
Printed booksPublisher: New York : Wiley, cop. 2001Edition: 2nd ed.Description: 351 páginas : ilustraciones, tablas; 24 cm + 1 CD-ROM.ISBN: 0471404004.Subject: Marketing en Internet | Marketing en InternetDDC classification: 658.8/4
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Villaviciosa Depósito C (Villaviciosa de Odón) | Ciencias Sociales | HF5415.1265 .A45 2001 (Browse shelf(Opens below)) | .i10570391 | Available | 9300544560 | ||||
MATERIAL ANEJO 7
|
Madrid Villaviciosa Área Técnica (Campus Villaviciosa) | Ciencias Sociales | HF5415.1265 .A45 2001 (Browse shelf(Opens below)) | CD-ROM | .i1057038x | Available | 930054449X |
System requirements for computer disc: PC, Macintosh, Unix/Linux
"Wiley computer publishing"
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998
Includes index
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