Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs

by Stone, Bob, (1918-2007) | Jacobs, Ron, (1948-).

Edition: 8th ed.Material type: articlePrinted books Publisher: New York [etc.] : McGraw-Hill, cop. 2008Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.126 .S767 2008 available
Colección General (Campus Alcobendas) HF5415.126 .S767 2008 available

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Creatividad en marketing directo : "Si he aprendido yo, cómo no vas a aprender tú" / Santiago Rodríguez

by Rodríguez, SantiagoRodríguez Michinina.

Edition: 3a ed. actualizadaMaterial type: articlePrinted books Publisher: Bilbao : Deusto, 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.126 .R67 2000 available

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Marketing directo / Frank Jefkins ; [traducción, Cristina Vidal]

by Jefkins, Frank.

Material type: articlePrinted books Publisher: Madrid : Pirámide, D.L. 1994Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.126 .J44 1994 available

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Marketing directo : un enfoque práctico / Verónica Baena Graciá

by Baena Graciá, Verónica.

Material type: articlePrinted books Publisher: Sevilla : Wanceulen Editorial deportiva, 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.126 .B33 2009 available
Colección General (Campus Villaviciosa) HF5415.126 .B33 2009 available
Depósito C (Villaviciosa de Odón) HF5415.126 .B33 2009 available
Colección General (Campus Alcobendas) HF5415.126 .B33 2009 available

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La gestión del marketing directo / Félix Cuesta ; presentación de Ángel Luis Linares

by Cuesta Fernández, Félix.

Material type: articlePrinted books Publisher: Madrid : McGraw-Hill Instituto de Empresa, 1997Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.126 .C84 1997 available

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¡Respuestas! Una guía completa del marketing directo efectivo / Lois K. Geller

by Geller, Lois K.

Material type: articlePrinted books Publisher: Barcelona : Paidós, 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.126 .G4518 1998 available

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Principles of direct and database marketing / Alan Tapp

by Tapp, Alan.

Edition: 4th ed.Material type: articlePrinted books Publisher: New York : Financial Times, 2008Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.126 .T35 2008 available
Colección General (Campus Alcobendas) HF5415.126 .T35 2008 available

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Strategic Database Marketing / by Arthur Middleton Hughes

by Hughes, Arthur Middleton.

Edition: 3rd ed.Material type: articlePrinted books Publisher: New York : McGraw-Hill, c2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.126 .H84 2006 available

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Comunicación fuera de los medios : "below the line" / Enrique Pérez del Campo

by Pérez del Campo, Enrique.

Material type: articlePrinted books Publisher: Madrid : Esic, D.L. 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.123 .P47 2002 available

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Todos los consumidores no son iguales : la estrategia del márketing diferencial para conseguir la fidelidad de los consumidores a las marcas / Garth Hallberg

by Hallberg, Garth.

Material type: articlePrinted books Publisher: Madrid : Deusto, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.126 .H3518 2004 available

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Estrategias en márketing directo / Bob Stone ; [traductora: Idoia Bengoechea]

by Stone, Bob, (1918-2007) | Bengoechea Aira, Idoia, traductor.

Material type: articlePrinted books Publisher: Bilbao : Deusto, D.L. 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.126 .S76 1996 available

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Márketing directo : las 99 respuestas clave / Siegfried Vögele

by Vögele, Siegfried.

Material type: articlePrinted books Publisher: Bilbao : Deusto, D.L. 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.126 .V64 1996 available

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Marketing de boca en boca / Emanuel Rosen ; [traducción, Mirta Waitzman]

by Rosen, Emanuel.

Material type: articlePrinted books Publisher: Buenos Aires : Ediciones B Argentina para el sello Javier Vergara Editor, 2001Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5827.95 .R6718 2001 available

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