Results
|
|
|
|
|
|
|
|
|
|
|
Marketing : "Core" / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción, Jorge E. Rodríguez Vega, Luis Rodríguez ; revisión técnica José Domínguez Alconchel
by Kerin, Roger A | Hartley, Steven W | Rudelius, William | Rodriguez Vega, Jorge, traductor | Rodríguez, Luis, traductor | Domínguez Alconchel, José. Edition: 2a ed.Material type:  Printed books Publisher: Madrid [etc.] : McGraw-Hill, cop. 2007Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .K4718 2007 |
available |
|
|
|
|
|
|
|
|
|
|
Management de la publicidad : perspectivas prácticas / David A.Aaker, John G.Myers
by Aaker, David A, (1938-) | Myers, John G. Edition: 4a. ed.Material type: Printed books Publisher: Barcelona : Hispano Europea, 1993Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Depósito 1 (Alcobendas) |
HF5823 .A25 1993 |
available |
|
|
| Depósito C (Villaviciosa de Odón) |
HF5823 .A25 1993 |
available |
|
|
| Depósito C (Villaviciosa de Odón) |
HF5823 .A25 1993 |
available |
|
|
| Depósito 1 (Alcobendas) |
HF5823 .A25 1993 |
available |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Investigación de marketing : aspectos esenciales / John R. Webb ; traducción y revisión técnica: Francisco José Martínez López, José Ángel Ibáñez Zapata
by Webb, John R | Martínez López, Francisco José, (1963-), traductor, rev. | Ibáñez Zapata, José Ángel, traductor, rev.. Edition: 2a ed.Material type: Printed books Publisher: Madrid) : Thomson, D.L. 2003Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Depósito C (Villaviciosa de Odón) |
HF5415 .W4318 2003 |
available |
|
|
|
|
|
|
Marketing en el siglo XXI / Rafael Muñiz González
by Muñiz González, Rafael, (1948-). Material type: Printed books Publisher: Madrid : Centro de Estudios Financieros, D.L. 2001Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .M89 2001 |
available |
|
|
|
|
|
|
Dirección de marketing / Philip Kotler ... [et al.] ; traducción Clara E. Rivera
by Kotler, Philip, (1931-) | Moreno López, Yago, traductor | Hamad, José, traductor | Belló, Cristina, traductor. Edition: 12a. ed.Material type: Printed books Publisher: Madrid [etc.] : Prentice-Hall, 2008Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Alcobendas) |
HF5415.13 .M3718 2008 |
available |
|
|
| Colección General (Campus Alcobendas) |
HF5415.13 .M3718 2008 |
available |
|
|
|
|
|
|
Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip, (1931-) | Armstrong, Gary. Edition: 12th ed., international ed.Material type: Printed books Publisher: London [etc.] : Pearson Prentice-Hall, cop. 2008Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .K682 2008 |
other |
|
|
| Colección General (Campus Alcobendas) |
HF5415 .K682 2008 |
reference |
|
|
|
|
|
|
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
by Kerin, Roger A | Hartley, Steven W | Rudelius, William. Edition: 2nd ed.Material type: Printed books Publisher: Boston [etc.] : McGraw-Hill/Irwin, cop. 2007Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .K47 2007 |
available |
|
|
| Colección General (Campus Alcobendas) |
HF5415 .K47 2007 |
reference |
|
|
|
|
|
|
Fundamentos de marketing / David Jobber y John Fahy ; traducción, Yago Moreno
by Jobber, David | Fahy, John, (1962-) | Moreno López, Yago, traductor. Edition: 2a. edMaterial type: Printed books Publisher: Madrid [etc.] : McGraw-Hill, D.L. 2007Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .J6318 2007 |
available |
|
|
| Colección General (Campus Alcobendas) |
HF5415 .J6318 2007 |
reference |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Marketing : conceptos y estrategias / Miguel Santesmases Mestre
by Santesmases Mestre, Miguel. Edition: 5ª ed. rev.Material type: Printed books Publisher: Madrid : Pirámide, D.L. 2008Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Área Técnica (Campus Villaviciosa) |
HF5415 .S26 2008 |
available |
|
|
| Área Técnica (Campus Villaviciosa) |
HF5415 .S26 2008 |
reference |
|
|
| Colección General (Campus Villaviciosa) |
HF5415 .S26 2008 |
available |
|
|
|
|
|
|
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza ... [et al.] ; [traducción, Manuel Ortiz Staines]
by Stanton, William J | Etzel, Michael J | Walker, Bruce J | Carranza Garza, Adriana, editor literario | Ortiz Staines, Manuel. Edition: 14a. ed.Material type: Printed books Publisher: México [etc.] : McGraw-Hill, cop. 2007Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .S7318 2007 |
available |
|
|
| Colección General (Campus Alcobendas) |
HF5415 .S7318 2007 |
reference |
|
|
|
|
|
|
|
|
|
|
Excellence in business / Courtland L. Bovee, John V. Thill
by Thill, John V | Bovée, Courtland L. Edition: 8th ed.Material type: Printed books Publisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, cop. 2008Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Depósito 1 (Alcobendas) |
HF5415.123 .T45 2008 |
available |
|
|
| Colección General (Campus Alcobendas) |
HF5415.123 .T45 2008 |
available |
|
|
|
|
|
|
Principios de marketing / Phillip Kotler, Gary Armstrong ; traducción, Yago Moreno López ; revisión técnica, Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli
by Kotler, Philip, (1931-) | Armstrong, Gary | Moreno López, Yago, traductor | García de Madariaga, Jesús, editor literario | Flores Zamora, Javier de Jesús, editor literario | Galli, Carlos Alberto, editor literario. Edition: 12a ed.Material type: Printed books Publisher: Madrid : Pearson Educación, 2008Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .K68218 2008 |
available |
|
|
|
|
|
|
|
|
|
|
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard
by Engel, James F, autor | Blackwell, Roger D, autor | Miniard, Paul W, autor. Edition: 8th edMaterial type: Printed books Publisher: Forth Worth [etc.] : The Dryden Press, cop. 1995Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415.32 .E54 1995 |
available |
|
|
|
|
|
|
|
|
|
|
Psicología de la publicidad y de la venta / Alfonso Durán Pich
by Duran Pich, Alfonso. Material type: Printed books Publisher: Barcelona : CEAC, 1982Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415.32 .D87 1982 |
available |
|
|
| Colección General (Campus Villaviciosa) |
HF5415.32 .D87 1982 |
available |
|
|
|
|
|
|
|