Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon
By: Mentzer, John T.
Contributor(s): Moon, Mark A.
Material type: 
Printed booksPublisher: Thousand Oaks, Calif. : Sage Publications, cop. 2005Edition: 2nd ed.Description: 347 páginas : ilustraciones; 23 cm.ISBN: 1412905710.Subject: Análisis de mercado | Marketing
Contents:
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Alcobendas Depósito 1 (Alcobendas) | Ciencias Sociales | HF5415.2 .M46 2005 (Browse shelf(Opens below)) | .i10826567 | Available | 9300791292 |
Total holds: 0
Includes bibliographical references (p. 331-335) and index
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
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