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Mentzer, John T.

Sales forecasting management : a demand management approach John T. Mentzer, Mark A. Moon - 2nd ed. - Thousand Oaks, Calif. Sage Publications cop. 2005 - 347 páginas ilustraciones 23 cm

Includes bibliographical references (p. 331-335) and index

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems

ISBN: 1412905710

Subjects--Topical Terms:
Análisis de mercado
Marketing

LC Class. No.: HF5415.2 / .M46 2005