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Socialnomics : how social media transforms the way we live and do business / Erik Qualman

By: Qualman, Erik,, (1972-)
Material type: materialTypeLabelPrinted booksPublisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2013]Edition: Segunda edición.Description: xviii, 316 páginas : ilustraciones; 24 cm.ISBN: 9781118232651 (pbk. : alk. paper).Subject: Redes sociales en InternetDDC classification: 658.8/72
Contents:
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
LIBRO15 LIBRO15 Madrid Alcobendas Colección General (Campus Alcobendas) Ciencias Sociales HM742 .Q83 2013 (Browse shelf(Opens below)) Available 9310022234
Total holds: 0

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Referencias bibliográficas : páginas 299-310. Índice

Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.

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