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Qualman, Erik, 1972-

Socialnomics : how social media transforms the way we live and do business Erik Qualman - Segunda edición - xviii, 316 páginas ilustraciones 24 cm

Donación

Referencias bibliográficas : páginas 299-310. Índice

Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.

ISBN: 9781118232651 (pbk. : alk. paper)

LCCN: 2012026725

Subjects--Topical Terms:
Redes sociales en Internet

LC Class. No.: HM742 / .Q83 2013

Dewey Class. No.: 658.8/72