Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
By: Whitaker, Wayne R.,
Contributor(s): Ramsey, Janet E. | Smith, Ronald D.
Material type: 
Printed booksPublisher: New York : Routledge, 2012Edition: 4th edition.Description: xix, 380 páginas : ilustraciones; 25 cm.ISBN: 9780415891806 (hardback : alk. paper); 0415891809 (hardback : alk. paper); 9780415888035 (pbk. : alk. paper); 0415888034 (pbk. : alk. paper); 9780203148976 (ebook); 0203148975 (ebook).Subject: Medios de comunicación social | Periodismo audiovisual| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
LIBRO7
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Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | P96 .A86 W48 2012 (Browse shelf(Opens below)) | Available | 9310012158 |
Incluye referencias bibliográficas e índices
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
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