Mediawriting : print, broadcast, and public relations
Whitaker, Wayne R., 1940-
Mediawriting : print, broadcast, and public relations W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith - 4th edition - xix, 380 páginas ilustraciones 25 cm
Incluye referencias bibliográficas e índices
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
9780415891806 (hardback : alk. paper) 0415891809 (hardback : alk. paper) 9780415888035 (pbk. : alk. paper) 0415888034 (pbk. : alk. paper) 9780203148976 (ebook) 0203148975 (ebook)
2011032257
Medios de comunicación social
Periodismo audiovisual
P96.A86 / W48 2012
Mediawriting : print, broadcast, and public relations W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith - 4th edition - xix, 380 páginas ilustraciones 25 cm
Incluye referencias bibliográficas e índices
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
9780415891806 (hardback : alk. paper) 0415891809 (hardback : alk. paper) 9780415888035 (pbk. : alk. paper) 0415888034 (pbk. : alk. paper) 9780203148976 (ebook) 0203148975 (ebook)
2011032257
Medios de comunicación social
Periodismo audiovisual
P96.A86 / W48 2012