Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt

by Schmitt, Bernd H.

Material type: articlePrinted books Publisher: New York : The Free Press, cop. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .S24 1999 available

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Márketing y estética : la gestión estratégica de la marca, la identidad y la imagen / Bernd Schmitt, Alex Simonson ; prólogo Tom Peters ; traducción, Idoia Bengoechea

by Schmitt, Bernd H | Simonson, Alex.

Material type: articlePrinted books Publisher: Bilbao : Deusto, D.L. 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD59.2 .S2418 1998 available

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