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Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson

By: Nilson, Torsten H.,, (1949-)
Material type: materialTypeLabelPrinted booksPublisher: Chichester [etc.] : John Wiley & Sons, repr. 1999Description: 235 páginas; 24 cm.ISBN: 0471984574.Subject: Gestión de marketing | Marcas comercialesDDC classification: 658.827
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO15 LIBRO15 Madrid Villaviciosa Depósito C (Villaviciosa de Odón) Ciencias Sociales HF5415.13 .N55 1999 (Browse shelf(Opens below)) .i10542292 Available 9300453782
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Includes bibliographical references and index

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