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Nilson, Torsten H., 1949-

Competitive branding : winning in the market place with value-added brands Torsten H. Nilson - Chichester [etc.] John Wiley & Sons repr. 1999 - 235 páginas 24 cm

Includes bibliographical references and index

ISBN: 0471984574

Subjects--Topical Terms:
Gestión de marketing
Marcas comerciales

LC Class. No.: HF5415.13 / .N55 1999

Dewey Class. No.: 658.827