Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden

By: Arens, William F.
Material type: materialTypeLabelPrinted booksSeries: (The Irwin series in marketing).Publisher: Chicago : Irwin, cop. 1996Edition: 6th ed.Description: 1 v. ((paginación variada)) : ilustraciones (algunas en color), col. map; 29 cm + revista.ISBN: 0256182574.Subject: PublicidadDDC classification: 659.1
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO15 LIBRO15 Madrid Alcobendas Depósito 1 (Alcobendas) Ciencias Sociales HF5821 .A74 1996 (Browse shelf(Opens below)) .i1044807x Available 9300126700
Total holds: 0

Includes four pages of color tranparencies

Includes bibliographical references and index

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