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Arens, William F.

Contemporary advertising William F. Arens with the editorial collaboration of Jack J. Whidden - 6th ed - Chicago Irwin cop. 1996 - 1 v. ((paginación variada)) ilustraciones (algunas en color), col. map 29 cm revista - The Irwin series in marketing .

Includes four pages of color tranparencies

Includes bibliographical references and index

ISBN: 0256182574

LCCN: 95033468

Subjects--Topical Terms:
Publicidad

LC Class. No.: HF5821 / .A74 1996

Dewey Class. No.: 659.1